Escape Business Solutions Blog

The Total Economic Impact™ Of Microsoft Teams

Following a period of accelerated adoption of collaboration technologies, organizations are looking to consolidate these scattered capabilities onto a single platform to reduce costs, improve the flow of work, and drive better outcomes. Microsoft Teams provides a versatile, feature-rich integration platform for enterprises to streamline workflows, digitize and automate processes, and connect and empower employees across departments and locations, which strengthens strategic alignment, engagement, and productivity.

Collaboration tools are critical business enablers, but many organizations now find themselves with multiple duplicative internal solutions. This proliferation comes at the cost of both money and work fragmentation. During an economically fraught time when organizations must do more with less while finding meaningful ways to engage and empower employees across a broad array of hybrid workplace environments, the value of consolidating collaboration tools to a common collaboration and communication platform becomes more evident not only to reduce expenditure, but also to enable efficient information and knowledge sharing and quicker collaboration with stakeholders, and — most importantly — to streamline completion of routine tasks aided by automation.

Using Microsoft Teams, organizations acquire a ready-built, robust hub for workplace and remote communication, collaboration, and engagement that empowers employees to stay connected and productive regardless of whether they work at home or in the office. Now employees can quickly and easily switch from a chat to a voice or video call, or a team meeting, all from one platform. New experiences like those provided by Microsoft Teams Rooms help organizations create more productive and equitable spaces out of traditional office conference rooms. In addition, developers and users can leverage the native platform capabilities of Microsoft Teams to integrate custom solutions and traditional full-code and low-code technology to more efficiently create apps, automate processes, and foster data-driven cultures.

Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Teams as a platform.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Teams on their organizations.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five representatives with experience using Teams. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global company with 80,000 employees and annual revenues of $18 billion. The composite provides goods and services to millions of customers around the world, and it maintains a hybrid work environment for its 16,000 office and knowledge workers who sometimes work at a handful of central, regional offices. The organization also operates 240 customer-facing locations that are staffed by 56,000 frontline employees, and most have direct and frequent contact with customers. These employees are managed by 8,000 frontline supervisors who work alongside them.

The interviewees uniformly noted that prior to leveraging Microsoft Teams as a platform, their organizations struggled with the time and expense of managing multiple, disconnected platforms to share information and knowledge and to communicate and collaborate. Without a unified collaboration environment on which to work, employees were forced to constantly switch between applications and platforms, which led to lost time and momentum.

In addition, many of the organizations were unable to capture time-sensitive insights from the field due to inadequate frontline communication channels and missing connections between headquarters-based management and in-the-field employees. Employees seeking to work remotely from home often found it difficult to collaborate and communicate effectively across multiple platforms. Similarly, those who chose to go into the office often found themselves in conference rooms equipped with outdated conference-room technology.

In a common scenario, frontline workers and supervisors struggled with a plethora of disconnected, standalone tools and solutions to manage schedules and accomplish tasks on-site. In addition to being inefficient, using multiple communication tools proved to be difficult and costly to maintain, and it created myriad ongoing data security challenges for these organizations.

Using Microsoft Teams as a platform enabled the interviewees’ organizations to reduce workflow friction, streamline and automate routine tasks, save money, improve flexibility, and reduce risk by eliminating redundant tools and inefficient paper-based processes. Office and knowledge workers collaborated faster and more spontaneously to get more done and stay productive regardless of their physical location.

Informed and activated frontline workers spent less time seeking information and instead could focus on engaging with customers more effectively. Clear, streamlined communications from headquarters reduced frustration for store managers and ensured better consistency in store-product merchandizing. After shifting task and schedule management to Microsoft Teams, frontline supervisors found more time to work alongside their customer-facing associates to deliver superior customer experiences.

Interviewees from organizations using Teams Rooms technology said their firms were able to provide employees with more engaging and equitable team meeting experiences than traditional conference rooms. Those from firms using Teams Webinars said employees could more efficiently and effectively communicate in forums with large groups, which allowed for two-way dialogue.

Consulting Team: Caro Giordano, Uddhav Bagrodia


Key Statistics

  • iconROI
    291%
  • iconBenefits PV
    $47.10M
  • iconNPV
    $35.04M
  • iconPayback
    <6 months
“The global nature of sharing that’s available through Teams has made things more efficient for everybody. As [you] learn how to use it and learn how it’s tied together, you just become better at what you do, and you get things done faster.”

Senior director of digital workplace, manufacturing

Key Findings

Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:

  • Office/knowledge worker efficiencies from increased collaboration within Microsoft Teams.Using Microsoft Teams as a central, enterprisewide platform makes it easier for the composite organization’s office and knowledge workers to find information and track down colleagues for quick, time-sensitive, and often impromptu collaborations. Working within the Teams platform also enables these workers to stay in the flow of work for longer periods of time. In addition, Teams allows the composite’s users to more seamlessly resolve pressing business issues often by moving from a chat to a Teams phone call or a Teams meeting, all within the same unified platform. Forrester conservatively estimates the reduction in time spent writing emails and attending formal, scheduled meetings saves the composite organization $19.6 million.
  • Frontline worker efficiencies from communicating and collaborating through Microsoft Teams.Teams functionality bundled on mobile devices which includes easy-to-access tasks, scheduling, and other critical information makes the composite organization’s frontline workers more efficient and effective at serving customers, and Forrester conservatively estimates this saves the composite $14.3 million.
  • Administrative efficiencies enabled by Microsoft Teams.Employees at the composite organization leverage apps within Teams to streamline and automate workflows. This reduces the time required to spend on rote administrative tasks, improves turnaround times and customer responsiveness, and eliminates needless paperwork. These efficiencies add up to $8.1 million for the composite organization.
  • Efficiencies using Microsoft Teams as an announcements platform.The composite organization transitions to using Teams as an announcements platform, and it is able to share time-sensitive information with users and connect them with e-learning systems. Training content and constantly changing information about new developments and promotions, changes in work guidelines, and FAQs are instantly shared in Teams. These efficiencies are worth more than $3.3 million to the composite organization.
  • Cost savings from retiring legacy solutions and equipment.The composite organization retires its legacy collaboration platform and consolidates equipment frontline workers use on-site. This benefit is worth more than $1.1 million to the composite organization.
  • Reduced number of service tickets due to chatbot usage in Microsoft Teams.Implementation of chatbots in Teams enables the composite organization to deflect common queries to a more cost-efficient channel for faster first-issue resolution, and it leads to a reduction in the number of service tickets opened. As a result, the composite organization improves its user experience and saves $645,000 in the total cost of ownership.

Unquantified benefits. Benefits that provide value for the composite organization but are not quantified in this study include:

  • Centers of excellence for developing custom apps and automated workflows in Teams.The composite organization sets up a center of excellence for the purpose of developing automations for its Teams environment and collaborates with Microsoft on the development of custom apps and integrations to streamline workflows for office and knowledge workers and frontline workers.
  • Ease of integration.Developers at the composite organization appreciate how easy it is to integrate applications within Teams. The developers quickly learn to work with Microsoft Graph API, which Teams uses to connect with and exchange data with other applications, including future generative capabilities.
  • Improved data security.Using Teams as a platform pushes the composite organization to shore up its governance and identity practices, which indirectly enhances data security in the process. Consolidating collaboration and communication apps on the Teams platform reduces the organization’s surface-area risk, which reduces the risk of data leaks via unsupported third-party apps while still enabling employees to work from anywhere and on any mobile device. Enrollment in multifactor authentication (MFA) goes up, which strengths the organization’s security posture.The composite organization also actively explores using Teams Premium, which Microsoft specifically designed to provide enhanced security and manageability to organizations.
  • Cultural change.The composite organization’s culture changes as a result of adopting Teams as its unified communication and collaboration platform. The firm reduces the number of organizational silos, relies less on email and scheduled meetings, and increases impromptu collaboration. And the ease and accessibility of integrated communication capabilities like Teams Webinars allows the organization to more easily reach and communicate with internal employee audiences, external partners, and customers.
  • Increased collaboration with clients.The composite organization finds it easier to collaborate with clients using Teams due to integrated and accessible chat, meeting, and phone functionality along with SharePoint. This results in a faster cadence of work and added credibility.
  • Increased collaboration with partners.The composition organization also finds collaboration with partners to be more accessible through Teams.
  • Improved employee engagement.Teams proves to be a popular platform for the composite organization’s knowledge workers and frontline employees to inspire and recognize each other for teamwork on customer deliverables or outstanding customer service and to exchange ideas and to share best practices in an easy-to-access channel. The improved team communication, collaboration, and cohesion contributes to increased employee satisfaction, and it reduces employee turnover.
  • Microsoft support.The composite organization benefits from a close, collaborative relationship with Microsoft’s account and product teams.
“With [Teams], we are able to reach out to everyone, and everyone is able to create and share information.”

Head of IT, retail, consumer goods

Costs. Three-year, risk-adjusted PV costs for the composite organization include:

  • Microsoft Teams licenses for frontline workers.The composite organization already has Microsoft Office 365 E3 licenses for its office and knowledge workers. As a result, the only additional licenses it needs to purchase are F licenses, which are versions of Microsoft 365 licenses designed for frontline workers. The costs of licenses add up to $3.0 million for the composite organization.
  • Planning and change management.The composite organization devotes a fair amount of time to planning before deploying Teams, and it provides 2 hours of Teams training and familiarization time to frontline workers and their supervisors. These costs total $3.7 million for the composite organization.
  • Implementation and administration, including app development and integration.The composite organization finds ongoing maintenance and support for Teams to be minimal, and it instead spends time building out Teams capabilities. These activities cost the composite organization a total of $961,000 over three years.
  • Communication equipment upgrade costs.Prior to deploying Teams to its frontline workers, the composite organization upgrades the network and Wi-Fi infrastructure at its frontline locations, and it purchases mobile devices for its frontline supervisors. This investment adds up to $4.4 million for the composite organization.

The representative interviews and financial analysis found that a composite organization experiences benefits of $47.10 million over three years versus costs of $12.06 million, adding up to a net present value (NPV) of $35.04 million and an ROI of 291%.

Microsoft Teams In The Hybrid Workplace

Sixty percent of offices will move to an office plus anywhere hybrid environment where fewer employees work in the office and many more work remotely on any given day.2 By providing a secure and intuitive way for people to digitally meet, collaborate, and create across time and space on a unified platform, Microsoft Teams enables the composite organization to save time and money while empowering its employees to build deeper connections to colleagues, partners, and customers.

“Teams … is a super app because it does so many things. It’s not just [for] voice calls. It’s not just [for] video conferencing. It’s a true collaboration tool. Everything that you need is there … and now it’s integrating to all sorts of things, which makes it even more useful and powerful.”

Senior director of digital workplace, manufacturing

Benefits(Three-Year)

$19.6M$14.3M$8.1M$3.3M$1.1M$645.5K

Office/knowledge worker efficiencies from increased collaboration within Microsoft TeamsFrontline worker efficiencies from communicating and collaborating through Microsoft TeamsAdministrative efficiencies enabled by Microsoft TeamsEfficiencies using Microsoft Teams as an announcements platformCost savings from retiring legacy solutions and equipmentReduced number of service tickets due to chatbot usage in Microsoft Teams


TEI FRAMEWORK AND METHODOLOGY

From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Microsoft Teams.

The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Microsoft Teams can have on an organization.

  • iconDUE DILIGENCEInterviewed Microsoft stakeholders and Forrester analysts to gather data relative to Teams.
  • iconINTERVIEWSInterviewed five representatives at organizations using Microsoft Teams to obtain data with respect to costs, benefits, and risks.
  • iconCOMPOSITE ORGANIZATIONDesigned a composite organization based on characteristics of the interviewees’ organizations.
  • iconFINANCIAL MODEL FRAMEWORKConstructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
  • iconCASE STUDYEmployed four fundamental elements of TEI in modeling the investment impact:benefits,costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A or additional information on the TEI methodology.

DISCLOSURES

Readers should be aware of the following:

This study is commissioned by Microsoft and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.

Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Microsoft Teams.

Microsoft reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.

Microsoft provided the customer names for the interviews but did not participate in the interviews.

NEXT SECTION: The Microsoft Teams Customer Journey

The Microsoft Teams Customer Journey

DRIVERS LEADING TO THE TEAMS INVESTMENT

Interviews

ROLEINDUSTRYREGIONREVENUENUMBER OF EMPLOYEES
Head of digital workplaceRetailGlobal (HQ in Europe)$25B – $50B>100,000
Senior director of digital workplaceManufacturingGlobal (HQ in US)$25B – $50B50,000 – 100,000
Head of IT, retailConsumer goodsGlobal (HQ in Europe)$25B – $50B50,000 – 100,000
Senior consultant, digital workspace solutions groupTechnologyGlobal (HQ in US)>$5B10,000 – 25,000
Director of technology operationsRetailGlobal (HQ in UK)$5B<10,000
“People wanted just one unified place to do all their collaboration, and that’s where Microsoft Teams really stepped in.”

Senior consultant, digital workspace solutions group, technology

Key Challenges

Interviewees noted that prior to using Microsoft Teams as a platform, their organizations struggled to efficiently manage multiple disconnected platforms. Basic workflow and communication suffered because separate systems were not conducive to sharing information. Common challenges included:

  • Lack of a unified collaboration and communication platform.Without a central place to work together, employees switched between disparate applications constantly, which led to lost time and momentum. Awareness of these inefficiencies drove more than one of the interviewees’ organizations to consolidate onto the Teams platform. The head of digital workplace for a company in the retail industry said, “We saw that collaboration and communication had started to become a bit scattered, and we wanted to consolidate this from a user-experience perspective.”A senior consultant in the digital workspace solutions group for a technology firm also noted the detrimental impact that juggling multiple tools had on employees. They said: “One of the pain points we heard from associates was knowing which platform to use. They may be chatting in one platform but collaborating in another. The two systems didn’t have [a] unified presence, either. You may be in a call in one, but offline in the other. It was hard to collaborate with people because there were two different systems.”
  • Redundant or antiquated tools and paper-based processes.Knowledge workers commuting into the office wanted technology to be as good or better than what they had at home. They had less patience with outdated conference-room technology. Similarly, organizations saddled with legacy desk phones and mobile channels needed a simpler, more integrated way for employees to connect with colleagues or customers. Whether employees worked at home or in the office, they expected technology to simplify their experiences regardless of location.Frontline workers and supervisors frequently struggled with antiquated tools and paper-based processes to manage schedules and accomplish tasks on-site. Email attachment sharing led to version control issues. Likewise, office workers lost time chasing down signatures for approval processes and managing documentation for shared projects.The head of digital workplace at a retailer looking said sustainability was an important issue for their organization and that it wanted to incorporate more environmentally conscious business practices. The interviewee said, “What we’re doing is very much about getting away from papers and printing and those kinds of things.”
  • Poor connectivity between the front line and headquarters.Inefficient channels for communicating and sharing information and knowledge among frontline workers and between frontline and headquarters-based employees meant the organizations failed to capture and capitalize on timely insights from the field.The head of IT for the retail division of a consumer goods company described how challenging it was to keep robust lines of communication between frontline workers and headquarters, especially in a retail context. They said: “Retail is a unique case because it’s a domain where people are working in the stores [and] interacting with customers but having no connections with the brand or with headquarters. Retailers and brands across the world are facing this kind of issue. The more points of sale you have, the more challenging it is to reconciliate and integrate people.”
  • Need for cost savings.The proliferation of disparate and, in some cases, unsanctioned communication and collaboration solutions was costly to maintain and created challenges for the organizations’ data security teams. The director of technology operations for a retailer said that before their organization implemented Microsoft Teams, store managers used a variety of third-party communication tools to distribute schedules or follow up with employees about open shifts, and this led to the rise of a shadow IT organization to support these applications. Moving communications to Microsoft Teams had the two-fold benefit of reducing costs while ensuring a uniform approach to keeping employees’ communications secure.Interviewees said the opportunity to save direct and ongoing maintenance costs was also a key motivation for their organizations to implement Teams. The senior consultant in the digital workspace solutions group for the technology firm said: “[My organization] was running two platforms for chatting and collaboration. Obviously, moving to one would give us some cost savings.”
“The frontline coworker today has approximately 16 apps for 40 workflows. We try to eliminate the friction in all of these workflows [and bring] more and more into Teams for the frontline workers.”

Head of digital workplace, retail

Key Objectives

Most interviewees said using Microsoft Teams as a platform represented a natural next step in their organization’s journey toward a more modernized work environment. Most of the interviewees’ organizations had already deployed Microsoft Teams Rooms to provide updated conference experiences and to ensure access and equity for in-office and remote workers, and they had also simplified their employee communications, consolidating multiple (desk and mobile) phone solutions with Teams Phone. The COVID-19 pandemic also acted as a catalyst.

  • Natural next step.The senior director of digital workplace for a manufacturer said: “[Microsoft Teams] was the natural evolution of where we were going as an organization, and where Microsoft was going with its capabilities. We’re an enterprise organization [and] a worldwide organization, so we’re collaborating with people around the world 24 hours a day. As Teams became available, that was just the next natural progression for us to get to a more sophisticated level of collaboration.”Based on the organizations’ success in using Microsoft Teams with knowledge workers at their headquarters, some interviewees said using Teams with retail employees represented a natural extension. The head of IT in retail at a consumer goods company noted: “[In the context of enabling frontline workers to communicate digitally,] Teams is already adopted by every user in headquarters. It’s on every laptop [and] on every computer of everyone working in the office, and that makes a fantastic network or community. Introducing another tool just to collaborate with the people in the stores would be complicated.”
  • Cloud capabilities.The senior director of digital workplace for a manufacturer said utilizing Microsoft Team’s cloud capabilities was a side benefit of extending the platform throughout their organization. They said: “The cloud aspect of Teams [is] nice. By default, we apply a ‘follow the sun’ approach where updates to documents are happening 24/7 as the sun follows where our team is.”
  • Licensing arrangement.Interviewees said that Microsoft’s licensing arrangements for Teams, bundling it in Office 365 for office and knowledge workers, and offering lower-cost licenses for frontline workers made Teams attractive to their organizations.The senior consultant in the digital workspace solutions group for the technology firm remarked: “We spend a lot of money with Microsoft on our E3 and E5 licensing. [Teams] has always been available to us [as part of our E3 and E5 licenses], and hearing that feedback [from employees] really drove the change to consolidating onto Microsoft Teams.”The head of digital workplace for a retail company echoed this sentiment. They said: “We wanted to leverage Microsoft’s product suite more. Microsoft 365 offered a highly secure platform that didn’t require extensive IT management or upgrades.”
  • Remote work during the COVID-19 pandemic.The director of technology operations for a retailer said their organization was in the process of exploring the use of Microsoft Teams for its office workers when the COVID-19 pandemic created an urgent need to deploy a unified communications solution to its entire workforce. They said: “The catalyst for us truly moving to Teams was the push with [the pandemic]. Changing working habits meant that the organization that was somewhat reliant on face-to-face interaction had to move to a remote position, and Teams was the tool that we had in our arsenal to achieve that.”
“We saw the value right away. It wasn’t a one-dimensional thing. It had so many different facets and attributes to it that we could take advantage of in the future. We saw the consolidation of all the phones right into a Teams platform. Working with a hybrid workforce, it’s essential.”

Senior director of digital workspace, manufacturing

Composite Organization

Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the five interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:

  • Description of composite.The composite organization is a $18 billion company with 80,000 employees in multiple countries. The organization maintains a hybrid work environment for its 16,000 office and knowledge workers who work at a handful of central regional offices at times. The organization also operates 240 customer-facing locations staffed by 56,000 frontline employees, and most of those workers have direct and frequent contact with customers. Eight thousand frontline supervisors manage these employees and work alongside them.The composite organization already used Microsoft 365 and previously deployed Microsoft Teams to its office and knowledge workers for chat, Teams Phone, webinars, audio conferencing and videoconferencing including Teams Rooms, and collaboration spaces and conference rooms equipped with Teams devices. The organization has access to the Microsoft Power Platform (including Power BI, Power Apps, and Power Automate) as well as SharePoint, Exchange, Office Apps, and OneDrive.
  • Deployment characteristics.The organization recognizes it needs to connect and coordinate more closely with its frontline workforce, and it makes Microsoft Teams the main platform for communication, teamwork, and administrative workflow for the entire organization. The organization deploys Microsoft Teams to 20% of its frontline workers in Year 1, then to an additional 20% in Year 2, and to the remaining 60% in Year 3.
Key Assumptions
  • $18B in revenue
  • 80,000 employees
  • 16,000 office and knowledge workers
  • 56,000 frontline workers
  • 8,000 frontline supervisors
  • 240 customer-facing locations

NEXT SECTION: Analysis Of Benefits

Analysis Of Benefits

QUANTIFIED BENEFIT DATA AS APPLIED TO THE COMPOSITE

Total Benefits

BENEFITYEAR 1YEAR 2YEAR 3TOTALPRESENT VALUE
AtrOffice/knowledge worker efficiencies from increased collaboration within Microsoft Teams$2,873,000$8,044,400$13,790,400$24,707,800$19,621,014
BtrFrontline worker efficiencies from communicating and collaborating through Microsoft Teams$1,164,800$3,144,960$14,196,000$18,505,760$14,323,715
CtrAdministrative efficiencies enabled by Microsoft Teams$810,333$2,598,960$7,001,280$10,410,573$8,144,733
DtrEfficiencies using Microsoft Teams as an announcements platform$365,387$886,947$2,954,033$4,206,367$3,284,593
EtrCost savings from retiring legacy solutions and equipment$345,950$415,650$561,000$1,322,600$1,079,500
FtrReduced number of service tickets due to chatbot usage in Microsoft Teams$162,000$259,200$378,000$799,200$645,485
Total benefits (risk-adjusted)$5,721,470$15,350,117$38,880,713$59,952,300$47,099,040
“Not having to recreate information all the time and reinvent the wheel every time we do a project [has] been a big part of the benefit.”

Senior consultant, digital workspace solutions group, technology

Office/Knowledge Worker Efficiencies From Increased Collaboration Within Microsoft Teams

  • Evidence and data.Interviewees said using Microsoft Teams as a central, enterprisewide platform made it easier to locate information and to track down colleagues for quick, impromptu collaborations, and that this reduced email traffic and time spent in formal, scheduled meetings. Residing in one tool for most daily tasks enabled office workers to stay focused and in the flow of work. Channels set up in Teams kept work teams organized, communicating, and collaborating efficiently.The senior consultant in the digital workspace solutions group for the technology firm said: “We’ve seen a big cultural change. People [are] changing their mindsets on where and how they collaborate with information. At the start, there were a lot of scheduled meetings: regular 1-hour slots happening daily [and] maybe 2-hour team meetings. The scheduled meetings were by far the most numerous thing that was happening in the business. Once we switched over to Teams, [we] could see scheduled meetings dropping off and ad hoc meetings rising. … It turns into an evolved chat rather than a scheduled meeting. Before, the mindset used to be knowing [when] a meeting could have been an email. Now, it’s knowing [when] that meeting could have been an ad hoc chat.”The interviewee continued: “We saw a lot of email-attachment sharing previously, or people would email out documents and there’d be six different versions being emailed around. Now, people just drop a message and talk to someone rather than send an email out to 50 people and wait for a response.”The senior consultant also remarked about how Teams made it easier to stay organized on projects. They said: “Now that [we’re] using Teams sites to host [project] data, we’re seeing people spending less time searching for information. From a communication point of view, it’s much easier to look for a Team name for a particular project.”The interviewee also noted that Teams improved employees’ multitasking abilities. They said: “Across the board — and that includes leadership — just the way you’re able to get together in an ad hoc way if you need to [is useful]. It’s really easier to find somebody on Teams than it would have been before when [we] were in the office. Somebody could chat with me right now while we’re talking, and I could probably respond to them, and you wouldn’t know. The multitasking aspect of it is so efficient.”
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • The composite organization has 16,000 office and knowledge workers, and half are active users of Microsoft Teams in Year 1. This percentage grows to 80% by Year 3 as more office and knowledge workers become familiar with Microsoft Teams.
  • The office and knowledge workers who use Microsoft Teams initially save an average of 5 minutes per day or 25 minutes per week. These time savings grow over time as more functionality is added to Microsoft Teams and office and knowledge workers increasingly adopt ad hoc communication and collaboration styles.
  • The average fully burdened salary for an office or knowledge worker at the composite organization is $65 per hour.
  • These workers reapply 30% of the time they save to their daily or weekly tasks.
  • Risks.Operational differences that may impact the financial benefit associated with office and knowledge worker efficiencies from increased collaboration within Microsoft Teams include:
  • The number and maturity level of the organization’s office and knowledge workers, including their experience, capabilities, and effective use of Microsoft Teams for collaboration. These time savings can be even greater for users who leverage the Teams platform more proficiently.
  • The extent to which the organization can encourage additional adoption of Microsoft Teams by office and knowledge workers. Organizations with strong change-management programs may experience much higher adoption rates.
  • Prevailing local compensation rates for office and knowledge workers.
  • Results.To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $19.6 million.
“Ad hoc chat is the virtual version of bumping into someone in the corridor, which we don’t do as much now because we’re not in offices. Even though you are remote, you can drop a message to someone and have 5 or 10 minutes with them, and maybe drop a document in there and work on it, and then it’s done — rather than [holding] half-hour meetings and [having] attachments going everywhere.”

Senior consultant, digital workspace solutions group, technology

Office/Knowledge Worker Efficiencies From Increased Collaboration Within Microsoft Teams

REF.METRICSOURCEYEAR 1YEAR 2YEAR 3
A1Number of office/knowledge workersComposite16,00016,00016,000
A2Percentage of office/knowledge workers who actively use TeamsInterviews50%70%80%
A3Minutes saved per day staying within Teams for collaborationsInterviews51015
View More 
“It’s definitely about store operations in Teams. Joining Teams up to store ops is where we see opportunities to do things.”

Director of technology operations, retail

Frontline Worker Efficiencies From Communicating And Collaborating Through Microsoft Teams

  • Evidence and data.While several interviewees said the need for better communication was a prime driver for their organization to extend Teams to its frontlines, they said additional Teams functionality bundled on mobile devices made frontline workers even more effective at serving customers. Some frontlines used the Walkie Talkie functionality in Teams to communicate with coworkers on-site, while others relied on traditional chat and voice calling features to connect with peers. Apps in Teams also provided supervisors with an overview of who is on the floor at any given time.
  • The director of technology operations for a company in the retail industry told Forrester: “We decided that [the mobile] device would become a ‘store in your pocket’ kind of thing, whereby the workers should be able to do all the functions from that handheld [device]. We use Teams for group communication, chat, video inclusive of Walkie Talkie, Team Shifts, and Teams Tasks. There’s a good bundle of activity in there that the stores use.” This interviewee continued: “What’s been very successful is the Walkie Talkie capability, which plays a star role in store communications. In a retail environment, a walkie talkie is really important, because if you want to talk to your person in the stockroom, you just press a button and talk to them. The Walkie Talkie [feature in Teams] was great to be able to replace and move that [function] off of a separate communication device onto the same device. It became part of the license, so we definitely took advantage of it.”
  • The senior consultant in the digital workspace solutions group for the technology company said: “Because of the nature of our business, we’re all frontline workers. One of our newest use cases [for Teams] is where we provide field services. We’ll have engineers on-site looking at things [and] fixing issues. … Having them be frontline workers while still having access to chat and calls [means] team leaders are able to contact them while they’re on-site, particularly when they’re working in buildings where there’s no cell signal but there’s Wi-Fi. That’s broken boundaries because they’re on a corporate network. They’re actually more contactable now that they’ve got Microsoft Teams on their devices rather than [on] their cell phones.”
  • The head of IT for the retail division of the consumer goods company drew a connection between their organization’s implementation of Teams for frontline workers and its improved sales performance. They said: “Recently, we implemented Teams for the [frontline workers] of one of our US retailers and created channels for all of them. The feedback from the US team was really interesting because they said thanks to the implementation of Teams, they have seen a significant increase in sales.” The interviewee could not explain the reason for the increase, but they consider it to be remarkable given the flat business model typically used in the retail industry.
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • The composite organization has 56,000 frontline workers.
  • The composite organization deploys Microsoft Teams to 20% of these workers in Year 1, then to an additional 20% in Year 2, and to the remaining 60% in Year 3.
  • Initial adoption of Microsoft Teams by frontline workers is 40% in Year 1. This percentage grows to 65% as more frontline workers become familiar with Microsoft Teams.
  • Frontline workers who use Microsoft Teams initially save an average of 10 minutes per day. These time savings grow over time as more functionality is added to Microsoft Teams.
  • The average fully burdened salary for a frontline worker at the composite organization is $25 per hour.
  • The frontline workers reapply 30% of the time they save to their daily or weekly tasks.
  • Risks.Operational differences that may impact the financial benefit associated with frontline worker efficiencies from communicating and collaborating through Microsoft Teams include:
  • The number and maturity level of the organization’s frontline workers, including their experience, capabilities, and effective use of Microsoft Teams for communication and collaboration. These time savings can be even greater for users who leverage the Teams platform more proficiently.
  • The extent to which the organization can encourage additional adoption of Microsoft Teams by frontline workers. Organizations with strong change management programs may experience much higher adoption rates.
  • Prevailing local compensation rates for frontline workers.
  • Results.To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV of $14.3 million.
“Our coworkers are pretty much working within Teams for pure communication and collaboration.”

Head of digital workplace, retail

“Teams definitely increases the image of [my organization] as a digital company: a modern company providing the right tools [and] efficient tools for the staff. That has definitely improved team cohesion for the retail staff.”

Head of IT, retail, consumer goods

Frontline Worker Efficiencies From Communicating And Collaborating Through Microsoft Teams

REF.METRICSOURCEYEAR 1YEAR 2YEAR 3
B1Number of frontline workersComposite56,00056,00056,000
B2Percentage of frontline workers on TeamsComposite20%40%100%
B3Percentage of frontline workers who actively use TeamsInterviews40%45%65%
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“Thanks to Teams, we did a step up in terms of the digitization of processes related to administrative and back-end operations. It’s a fantastic innovation for retail workers because they have [that information] anytime [and] anywhere, [including] their schedules, their payroll [details], [and] their short-term objectives.”

Head of IT, retail, consumer goods

Administrative Efficiencies Enabled By Microsoft Teams

  • Evidence and data.The interviewees’ organizations leveraged apps within Teams to streamline and automate manual workflows, which reduced time spent on administrative tasks, improved turnaround times, and eliminated paperwork.
  • The director of technology operations for a company in the retail industry described how their organization’s retail operations used a multistep process to assign tasks at the store level through a legacy intranet site. They said: “[The legacy site] was very old and archaic [when] tracking task activity from central operations down to the stores. That’s moved to Teams, and [it] is very good. Now, the head office just points that task to the store, and the store manager then allocates the task to the individuals who are on shift at that point in time based on identity. There’s a single screen of management that the store managers have. It’s easier and has saved time.”
  • The head of IT for the retail division of the consumer goods company told Forrester the second app their organization embedded in Teams was an HR solution that hosts payroll information, including schedules. They said: “That’s a significant and fantastic capability because, for the last 20 years, our retail workforce didn’t have digital access to that information … and their only human relationships were with the store managers.”
  • The head of digital workplace for another company in the retail industry said store managers in their company’s largest store previously coordinated schedules for workers who requested shift changes or called in sick using paper forms. However, after piloting the Shifts App in Teams, the team calculated it could save close to $40,000 by replacing its paper-based processes for just that store alone.
  • The senior director of digital workplace for a manufacturer relayed how some groups in their organization used the Resource Planning Guide in Teams to share documents and files. They said: “That’s a big one: the organizational aspects of sharing documents and files. That’s huge. That’s made everybody more efficient. [We’re] sending links instead of documents.”
  • The senior consultant in the digital workspace solutions group for the technology firm spoke about the value of Teams in streamlining administrative work. They said: “We’ve seen a shift in how we do document production for project documentation, building designs, and things like that. A lot of the collaboration now is done solely inside Teams. Just being able to talk to people live in documents rather than [sending] things around … [is] where we see value.”This interviewee added: “We’ve started using the Approvals app as well for documents. When you think of the time spent sending an email to three people and you [couldn’t] track it, it’s now streamlined. … Being able to use that to get multiple approvals from [a] single [person] or multiple people saves time and streamlines that workflow [of] creating documents [from] start to finish. It also creates an audit trail. So, when changes have been made, if six people are collaborating on a document, we have version control set up [which gives us] an audit trail of who changed what at what time. Our legal department and their knowledge workers have been using this and not releasing documents until they’ve been reviewed.”
“There was an original study done before we got into this looking at these aspects and extending it to the stores. The number of store hours saved was reasonably high. It worked out to be a couple million in store-hour savings once [we] took all the archaic processes and put them into Teams.”

Director of technology operations, retail

  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • The composite organization has 16,000 office and knowledge workers, and half are active users of Microsoft Teams in Year 1. This percentage grows to 80% by Year 3 as more office and knowledge workers become familiar with Microsoft Teams.
  • The office and knowledge workers who use Microsoft Teams initially save an average of 5 minutes per day on administrative tasks. These time savings grow over time as more functionality is added to Microsoft Teams.
  • The average fully burdened salary for an office or knowledge worker at the composite organization is $65 per hour.
  • These office and knowledge workers reapply 30% of the time they save to their daily or weekly tasks.
  • The composite organization also has 8,000 supervisors for its frontline workforce.
  • The composite organization deploys Microsoft Teams to 20% of these supervisors in Year 1, then to an additional 20% in Year 2, and to the remaining 60% in Year 3.
  • Initial adoption of Microsoft Teams by frontline worker supervisors is 50% in Year 1. This percentage grows to 80% by Year 3 as more supervisors become familiar with Microsoft Teams.
  • The supervisors using Microsoft Teams initially save an average of 20 minutes per day on administrative tasks. These time savings grow over time as more functionality is added to Microsoft Teams.
  • The average fully burdened salary for a supervisor of frontline workers at the composite organization is $40 per hour.
  • These supervisors reapply 50% of the time they save to their daily or weekly tasks.
  • Risks.Operational differences that may impact the financial benefit associated with administrative efficiencies enabled by Microsoft Teams include:
  • The number and maturity level of the organization’s office and knowledge workers and frontline worker supervisors, including their experience, capabilities, and effective use of Microsoft Teams for administrative tasks. These time savings can be even greater for users who leverage the Teams platform more proficiently.
  • The extent to which the organization can encourage additional adoption of Microsoft Teams by these workers. Organizations with strong change-management programs can experience much higher high adoption rates.
  • The extent to which the organization introduces custom apps within Teams to streamline and automate administrative processes and workflows. The time savings can be even greater depending on the number and scope of labor-saving applications introduced.
  • Prevailing local compensation rates for office and knowledge workers and frontline worker supervisors.
  • Results.To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV of $8.1 million.
“It’s [on] the admin side of things where we’ve seen the savings. You still have to do the actual document creation, but [using Teams has eliminated] the bit in between: going back and forth, sending an email out, and waiting two days for an answer. … [Now, by] doing it through an approval with instant notification popping up in Teams and it all being together, that’s where we’re seeing the time savings. I’m not going out looking for emails. It’s all been consolidated into one place for me.”

Senior consultant, digital workspace solutions group, technology

Administrative Efficiencies Enabled By Microsoft Teams

REF.METRICSOURCEYEAR 1YEAR 2YEAR 3
C1Number of office/knowledge workersComposite16,00016,00016,000
C2Percentage of office/knowledge workers actively using TeamsInterviews50%70%80%
C3Minutes saved per week using Teams for administrative tasksInterviews51015
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“We’ve got a large [cache] of training material with video calling now, whereas that wasn’t available to the stores previously. This came as part of the Teams deployment to the stores.”

Director of technology operations, retail

Efficiencies Using Microsoft Teams As An Announcements Platform

  • Evidence and data.Several of the interviewees’ organizations put Teams to work as an announcements platform and connected users with their e-learning systems for webinars delivered via Teams. The organizations used Teams to instantly share training content as well as information on new developments and promotions, changes in work guidelines, and FAQs, and they pushed out notifications to the right groups automatically, based on identity.
  • The head of IT for the retail division of the consumer goods company said their organization’s e-learning platform was a key enabler and fostered engagement among frontline workers across all brand categories. They said: “Eighteen months ago, we made our e-learning platform directly accessible through Teams as a fully integrated app. The e-learning platform provides content related to new product launches to animate [frontline workers], especially those not directly on our payroll. But it also includes learning content such as ethics training, which is mandatory for all employees.”By combining Teams and Azure Active Directory, the organization was able to streamline its onboarding experience, and new joiners are automatically given a digital identity that unlocks access to everything they need for the onboarding process.
  • The director of technology operations for a company in the retail industry said that Teams has made webinar-driven training much easier. They said: “Training is now done via Teams … because you can record it and deploy it very easily. The document repositories make it very easy to share with the store channels. Everyone has access to everything. The documents are there [along with] recordings of people going on training. So, if someone new turns up, it’s not down to central training to do any of the training. If the materials there are still current, they can watch the video [via Teams].”This interviewee also related a recent instance of having great results using webinars in Teams to deliver training following a companywide change to point-of-sale (POS) systems. They said: “Rather than struggling to deliver training to a couple stores at a time, we used Teams to create a consistent learning experience that we could record and make available to people to review at any time.”
  • The senior consultant in the digital workspace solutions group for the technology firm said their organization utilized Teams as its platform for change management. They said: “One thing that we employed right from the start was a custom Teams app that we created and pinned in Microsoft Teams, which fronted a SharePoint site with all of the project information and all of the training materials. Whenever we sent out any communication to people, we could refer them back to this site for all the latest information on Teams. If you needed training on Teams, it directed you to the information app. This meant that people stayed inside the tool. They didn’t need to look for an email with a URL in it to find training. It was in Teams. We still use that now. It’s updated frequently with information. That was a big part of the change management.”
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • The composite organization uses Teams as an announcement platform for its frontline workers only.
  • The composite organization has 56,000 frontline workers and 8,000 supervisors.
  • The composite organization deploys Microsoft Teams to 20% of these workers in Year 1, then to an additional 20% in Year 2, and to the remaining 60% in Year 3.
  • Initial adoption of Microsoft Teams by frontline workers is 40% in Year 1, and this grows to 65% by Year 3.
  • Initial adoption of Microsoft Teams by supervisors is 50% in Year 1, and this grows to 80% by Year 3.
  • Frontline workers and supervisors who use Microsoft Teams to keep up with training, new developments, promotions, and changes in work guidelines save an average of 10 minutes per week.
  • The average fully burdened salary for a frontline worker at the composite organization is $25 per hour, while the average fully burdened salary for a supervisor is $40 per hour.
  • These frontline workers reapply 30% of the time they save to daily or weekly tasks while supervisors reapply 50% to their daily or weekly tasks.
  • Risks.Operational differences that may impact the financial benefit associated with frontline workers and supervisors using Microsoft Teams as a unified communication platform include:
  • The extent to which the organization deploys and uses Microsoft Teams as a unified platform for communication. This model does not consider office and knowledge workers in this calculation; however, organizations can leverage these same capabilities for all employees.
  • The number and maturity level of the organization’s frontline workers and supervisors, including their experience, capabilities, and effective use of Microsoft Teams for e-learning and communication. These time savings can be even greater depending on the effectiveness of the communications platform.
  • The extent to which the organization can encourage additional adoption of Microsoft Teams by frontline workers. Organizations with strong change-management programs can experience much higher high adoption rates.
  • Prevailing local compensation rates for frontline workers and supervisors.
  • Results.To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV of $3.3 million.

Efficiencies Using Microsoft Teams As An Announcements Platform

REF.METRICSOURCEYEAR 1YEAR 2YEAR 3
D1Number of frontline workersComposite56,00056,00056,000
D2Percentage of frontline workers on TeamsComposite20%40%100%
D3Percentage of frontline workers who actively use TeamsInterviews40%45%65%
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Cost Savings From Retiring Legacy Solutions

  • Evidence and data.Most of the interviewees said their organization retired or dramatically reduced its use of legacy collaboration solutions after embracing Teams as a platform. This included consolidation of equipment used that frontline workers use on-site, such as badge radio systems, walkie talkies, and bar-code scanners.
  • The senior consultant in the digital workspace solutions group for the technology firm estimated their organization probably saved around half a million dollars after retiring one of its legacy collaboration solutions, and it reduced use of the other legacy solution significantly. They said: “Whereas everyone before had a license for it, that was resolved for 99% of the organization. People had to reapply if they needed it, and we’d reinstate it on an ad hoc basis. Maybe only 5% are using the legacy platform now, and that’s purely because their clients demand it.”This interviewee noted their organization saw further cost reductions from not having to support dual platforms. They said: “The support to run two platforms requires two different skill sets for the service desk, so being able to ramp down usage of one of those platforms helps us to reassign resources to other parts of the business.”
  • The senior director of digital workplace for the manufacturer said their organization saved money by moving to Teams Voice. They said: “We were on a [legacy] platform that we were getting rid of, and Teams offered that functionality. So, we moved to that. If you think about an organization with over 100,000 people with desk phones, and all of that went away and everybody went to the Teams Phone, millions of dollars were saved.”This interviewee also noted: “Not everybody got a Teams phone. If we’ve already given you a cell phone, you probably don’t need a Teams phone number. But just getting onto Teams got rid of all of the desk phones and all of the lines. [We did the] same thing with our branch offices, so that was a huge savings. I’m working off of a Teams-enabled monitor. I have a sound bar and the video and the audio. I don’t have to have a headset or anything.”
  • The director of technology operations for a company in the retail industry told Forrester that frontline workers used the Walkie Talkie app in Teams in lieu of cumbersome badge radios and that their organization retired a separate barcode- scanning device after adding a smart data capture app to their devices. They said: “We’ve got 3,500 devices with Teams on them. We use an identity-driven approach to devices, so the frontline worker comes in and logs into a device using their identity. That creates their profile on the device, and they use it for the day.”This interviewee estimated that if their organization had to replace its old badge radios with standard radio-frequency (RF) badge radios, the investment would run more than $200,000 plus $50,000 a year in support costs.
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • After implementing Microsoft Teams, the composite organization begins transitioning employees off its legacy collaboration platforms. The savings from these retirements come to $375,000 in Year 1, $425,000 in Year 2, and $500,000 by Year 3.
  • The composite organization also retires in-store communication devices that frontline supervisors use as they transition to Microsoft Teams. The savings from these retirements add up to $32,000 in Year 1, $64,000 in Year 2, and $160,000 in Year 3.
  • Risks.Operational differences that may impact the financial benefit associated with cost savings from retiring legacy solutions and equipment include:
  • The organization’s prior use of other collaboration solutions and communication equipment.
  • The lifecycle costs associated with these solutions and equipment.
  • The rate at which the organization retires these solutions and equipment.
  • Results.To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV of $1.1 million.

Cost Savings From Retiring Legacy Solutions

REF.METRICSOURCEYEAR 1YEAR 2YEAR 3
E1Total annual savings from reduction of redundant collaboration platformsInterviews$375,000$425,000$500,000
E2Total annual savings from retirement of in-store communication devicesInterviews$32,000$64,000$160,000
EtCost savings from retiring legacy solutions and equipmentE1+E2$407,000$489,000$660,000
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“The first thing we started to do quite early on was build in IT support. The chatbot or the virtual agent was brought into Teams quite early from the service-desk organization. Today, that is pretty much the only embedded product that is not a Microsoft product.”

Head of digital workplace, retail

Reduced Number Of Service Tickets Due To Chatbot Usage In Microsoft Teams

  • Evidence and data.Interviewees said implementing chatbots in Teams to resolve common queries led to a reduction in the number of service tickets opened. One said their organization used Teams’ scheduling and resource-management capabilities to schedule small teams of support specialists spread around the world. Service agents in this organization used the chat f unction in Teams to instantly connect to users, which led to resolving tickets faster.
  • The senior director of digital workplace for the manufacturer described how their organization integrated a virtual agent into Teams and used it for self-help on easy queries. They said: “We didn’t want people to call into the help desk. We wanted them to go to this chatbot that is integrated into Teams. It helps with simple questions like, ‘How do I change my password?’ [and,] ‘How do I set up a meeting in Teams?’ Usually, the answers are right there. We reduced our ticket counts by 80%. Our service desk averaged about 26,000 tickets a month, and now that’s down to under 7,000 a month.”Behind the chatbot, the manufacturing organization stood up small teams of support specialists and used the resource-management feature in Teams to schedule the staffing for those agents. The interviewee said: “We were looking for a scheduling tool to help with these small groups, and we stumbled across this and utilized it. It was pretty helpful.”
  • The director of technology operations for a company in the retail industry indicated their organization explored opportunities to use chatbots within Teams for in-store support on break-fix issues. They said: “It is very early on, with an uptake of 10% so far as part of the trial, and the reduction in tickets from them is about 30%. This was something we needed to do to alleviate pressure. Some of the hardware in stores is pretty archaic and breaks quite a lot, and it’s just churning the same problem over and over again. So, automating that was definitely where we wanted to go. We are very much as a business looking at automation to simplify our processes so they’re very easy to resolve with self-help and self-fix.”
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • Employees at the composite organization submit an average of three low-level or Tier 1 support requests per year.
  • The organization implements chatbots that enable users to resolve common queries themselves, and it adds the application to Microsoft Teams. The use of chatbots reduces the percentage of services tickets received by 30% in Year 1, and half of that can be attributed to increased visibility in Microsoft Teams.
  • As more employees use Microsoft Teams and come across the chatbot, the number of service tickets opened decreases over time. The average cost associated with Tier 1 support requests resolved through the chatbot is $5.
  • Risks.Operational differences that may impact the financial benefit associated with reduced number of service tickets due to chatbot usage in Microsoft Teams include:
  • The size and average number of service tickets the organization opens per year.
  • The ability of the chatbot to resolve queries, which will vary significantly based on the organization and the knowledge quality and language processing functionality of the underlying chatbot.
  • Prevailing local compensation rates for help desk staff who normally handle service tickets.
  • Results.To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $645,500.
“One thing I noticed since we moved over to Microsoft Teams is our increased agility with the service desk. When something is logged, my first point of contact now is not an email back from the service desk. It’s an IM on Teams saying, ‘I’ve picked up your ticket’ and asking if I can share my screen so they can address my problem. We didn’t have that before.”

Senior consultant, digital workspace solutions group, technology

Reduced Number Of Service Tickets Due To Chatbot Usage In Microsoft Teams

REF.METRICSOURCEYEAR 1YEAR 2YEAR 3
F1Average number of service tickets opened per yearComposite240,000240,000240,000
F2Percentage reduction in number of service tickets opened due to automationInterviews30%40%50%
F3Reduction attributed to Teams after introducing chatbotsInterviews50%60%70%
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“More work gets done faster. I don’t know that we’ve been able to say we got two more weeks as a result, but things probably happen faster and better and cheaper by a little bit.”

Senior director of digital workplace, manufacturing

Unquantified Benefits

Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:

  • Centers of excellence for developing custom apps and automated workflows in Teams.Interviewees indicated their organizations were in the early stages of developing custom apps to streamline workflows within the Teams platform, but some had set up centers of excellence for the purpose of developing automations for the Teams environment and were collaborating with Microsoft on the development of more apps and integrations for office and knowledge workers and frontline workers.The senior consultant in the digital workspace solutions group for the technology firm characterized their organization’s custom Teams application development efforts as still in its infancy. They said: “The citizen-developer side of things is something that really interests us as a service provider. We’re working with Microsoft on apps for the frontline worker, using low code, and empowering these citizen developers to do their own thing. We’re early on that journey at the moment.”The senior director of digital workplace for the manufacturer indicated their organization is further along in developing custom apps for the Teams platform. They said: “We have an automation center of excellence that is utilizing those capabilities, for sure. We have a vetting process to determine the place to build your automation, whether it’s in Power BI or Power Apps or whatever. We’ll direct people along that route and get it going.”The head of digital workplace for a company in the retail industry told Forrester their organization worked with Microsoft to set up a Power Automate center of excellence. They said: “We created a team of three to four core enthusiasts: senior developers in Power Automate who were interested in automation. We reached out to our markets and countries to say, ‘Hey, we are here to coach, mentor, and support you. We have licenses for Power Automate, and if you have an interest to do this on your own, we are there to support you in this journey. This has really just skyrocketed, to be honest. Some markets have created their own Power Automate organizations with developers creating workflows and automating tasks.”
  • Ease of integration.Interviewees said they appreciate how easy it is to integrate applications within Teams. The senior director of digital workplace for the manufacturer said: “There are so many different things that we do outside of Teams that have an integration to it, and we’ve started to use that. We have a ton of apps that we use through Teams now, including Power BI, Viva Insights, and Power Automate.”The director of technology operations for a company in the retail industry said Microsoft Graph (which Teams uses) took some learning but that once the organization’s developers understood it, they had no problems controlling and posting to Teams via APIs. The interviewee said: “Teams is very much a presentation layer where we post to Teams and present information in Teams. If there are Teams tools that make sense to use, especially from our store standpoint, then we’ll utilize them. If you want to communicate, even if it’s not written in Teams, it’s posted into Teams.”
  • Improved data security.Use of Teams as a platform pushed interviewees’ organizations to shore up their governance and identity management practices, which indirectly enhanced security in the process. By consolidating collaboration and communication apps on the Teams platform, security teams could ensure that users followed security and compliance policies to reduce the risk of a data leak via unsupported third-party apps while still enabling employees to work anywhere and on any mobile device. Enrollment in multifactor authentication went up and strengthened these organizations’ security postures.The senior consultant in the digital workspace solutions group for a technology firm observed: “Fewer systems equal less risk because there’s less opportunity for people to share information. The big thing we did at the start of the project in terms of security and engaging security really early on was to build up and demonstrate the capability of Teams, its governance, and the extra layers of security that the other platform couldn’t provide that well.”The director of technology operations for a company in the retail industry emphasized the need for strong governance around identity when using Teams: “What has made us more secure was moving to Teams and getting our identity right. Identity was the thing that made us more secure. … To get to Teams meant that we needed to be clear in identity. And our identity effort was what tightened up our organization, ensuring MFA across all accounts down to the frontline workers. That in itself was huge from a footprint standpoint because we weren’t going to put Teams in without doing the right thing around identity.”The senior director of digital workplace for the manufacturer told Forrester their organization experienced situations in which employees failed to set up teams in Microsoft Teams with the appropriate levels of privacy, which led to situations in which some people gained access to information they shouldn’t have seen. The interviewee said: “Along with the power and capability, you have to have good governance and, really more so than governance [and] training because an individual user can do anything and set up things. You’ve got to understand what you’re doing.”This interviewee continued: “It hasn’t been a big problem, but there have been a couple things, so we’re working through how we educate folks to pay attention to what they’re doing when they set something up. [We ask:] ‘Should this be public or does it need to be private? What kinds of documents are you going to be keeping there? Are they really shareable with everybody or not? If not, then you need to keep it private [and] manage your team appropriately.’ All of that.”
“Consolidating from two platforms to one will always reduce your surface risk area.”

Senior consultant, digital workspace solutions group, technology

  • Cultural change.The interviewees said their organizations’ cultures changed as a result of adopting Teams as a unified communication and collaboration platform.The senior consultant in the digital workspace solutions group for the technology firm said: “With us being a global operation, [Microsoft Teams has] broken down barriers in terms of time zones and contacting people. … There is less reliance on email now. That ad hoc ‘drop in an IM, have a quick conversation, and it’s done and off my plate’ [approach] is becoming more prominent now, and it’s ultimately made our execs more accessible to us. We’ve been told that if we ever want to speak to one of our execs, [we should] drop them an IM. Five years ago, I never would have dreamt of sending an IM to one of our execs.”The senior director of digital workplace for the manufacturer was more circumspect and said: “I don’t know if [Microsoft Teams] changed the nature of work, but we found capabilities to do more things. People have found ways to use the calendar or the workforce management piece of it. My team keeps track of our tasks and plans and all the individual things that we’re doing. It just helps people be more organized.”This interviewee offered advice for organizations contemplating the use of Teams. They said: “Don’t be too prescriptive. If frontline workers want to ping the CEO, let them ping the CEO. Why would you make that off-limits? The whole point of having a collaboration tool is that you collaborate. Nobody’s off-limits. Regulations should be around protection and security as in identity, not restrictions on roles and on how someone operates with it. Give people the tools they need to do their job and they do their job. Let people form teams. Don’t try and dictate Teams to them. You can’t say that you care about your employees and want everyone to feel enriched and empowered if you don’t give them a voice. We found that’s been pretty good — just to give people absolute freedom to do this stuff.”
  • Increased collaboration with clients.The senior director of digital workplace for the manufacturer told Forrester: “It’s way easier to collaborate. They’re just part of the team. I’m on calls all day long with people from outside the organization. It’s fast. It’s efficient. We share content. So, it works well.”The senior consultant in the digital workspace solutions group for the technology firm said: “Overall, we’ve seen more of our clients now sharing items through SharePoint. We’ll have those Teams sites built up, and we’ll invite clients to collaborate on Teams, which we [did not do] before. Traditionally, you would send a document out and wait for clarification, comments, or sign-off. Whereas, now it’s just in one place, and you share it out, and I [get] it.”This interviewee also explained that their organization’s experience using Teams gave it added credibility with clients. They said: “Clients see that we do a lot of Microsoft 365 work, and they see that we use it internally as well, which is a positive for them. Because whenever we roll out Microsoft Teams with a client, we make sure that we use Microsoft Teams from day one. We set up channels with them, give them access, and let them know this is how we’re doing it from now on. And that helps with adoption.”The interviewee also described how their organization’s clients had begun to use Teams to contact field service agents directly. They said: “Instead of the traditional way of raising a ticket with the service desk and waiting for someone to turn up, our customers are now just contacting field services directly on Teams. This is not always great for process. But, [for] a customer, making field support more accessible through Microsoft Teams is a bonus for them, and we want to try and incorporate that into the support experience.”The head of IT for the retail division of the consumer goods company said their organization had not yet directly collaborated with customers on Microsoft Teams, but they noted this was an important directive in the firm’s future roadmap.
“Nobody does anything if it’s not on Teams. We are working on policies now. We don’t specify time in the office. If you choose to go in, you work in the office and there’s a Teams Room set up. If you want to work from home, you work on Teams. It’s as simple as that. There’s organization. There’s culture. We are not forced to be in a location at any point in time.”

Director of technology operations, retail

  • Increased collaboration with partners.Interviewees said collaborating with partners is also easier through Teams. The senior director of digital workspace for the manufacturing firm said: “There’s roughly 100,000 people using Teams [at my organization] today. Many of them interact with suppliers at one point or another just through meetings or Voice or whatever the channel might be.”
  • Improved employee engagement.Interviewees gave examples of coworkers using Teams to inspire each other, give spontaneous shout-outs to recognize outstanding customer service, and wish associates a happy birthday through chat.The head of IT for the retail division of the consumer goods company described how Teams unlocked a friendly spirit of competition among frontline workers from their organization’s different stores. They said: “Each store wanted to show the others what they did in terms of merchandising, innovation, [and] new ideas. All those good ideas went into Teams channels so everyone could benefit from them. … That’s something we didn’t control. … We said [to the store managers] that if you can master that, you can really do something incredible because you can stimulate your team and leverage collective intelligence between hundreds of collaborators.”
  • Microsoft support.Interviewees had positive things to say about Microsoft service and support. The director of technology operations for a company in the retail industry said: “The account team is really good. We’re not the most structured company, but because of the work we’ve done with Teams, we also developed a close relationship with the product team that works for Teams. We were able to provide feedback on some enhancements we needed for Teams to be really slick for the in-store team rather than [for] the account team. We’re very fortunate to have that voice inside Microsoft.”The senior director of digital workplace for the manufacturing company spoke about their organization’s close relationship with Microsoft. They said: “We are very engaged with Microsoft. I meet with [Microsoft service and support] probably two to three times a week on various things. Due to the scale and scope and cost of the relationship that we have with them, we get some credits so they bring other partners to bear that could help in a particular place as we evolve and find better ways to use the capabilities that they have in their tools.”
“[Microsoft Teams] is one platform [and] one place to be for all our coworkers to do peer-to-peer [and] team collaboration and communication. It’s also a seamless and natural integration with the main Microsoft Office suite products that our coworkers are using. That’s the key value: that we’re starting to bring everything in [to] one place in a very natural way.”

Head of digital workplace, retail

“At some point, we make assessments as to whether things work better as separate apps or work better in Teams. There will be limitations. We’re not on a crusade to put everything in Teams. If it makes sense to do so, then we will push it into Teams.”

Director of technology operations, retail

Flexibility

The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Microsoft Teams and later realize additional uses and business opportunities, including:

  • Integration with other products.Each interviewee said their organization was exploring opportunities to integrate other applications within Teams after first determining whether they would work better within Teams or as standalone apps.The senior consultant in the digital workspace solutions group for the technology firm noted: “There are other things in the pipeline that are being considered, like integrating Power Apps in our ITSM (IT service management) tool. For example, [we’re] looking at how we can integrate a chatbot into Microsoft Teams to support our users that way.”The head of digital workplace for a company in retail said their organization is looking for ways to leverage more of the Microsoft product suite, especially for frontline workers. They said: “We have offered the organization a smorgasbord of opportunities. So far, we are just at the beginning of trying to eat more than just one thing at this smorgasbord. That’s an untapped opportunity for us.”The director of technology operations for another company in retail said their organization is also focused on the frontline. They said: “It’s definitely about store operations in Teams. Joining Teams up to store ops is where we see opportunities to do things. Our smart fitting-room service is an example. We’ve got a number of stores where we have smart fitting rooms where you can walk in and hang your clothes up and, because of the RFID (radio-frequency identification) tags, it populates a screen of what you’ve got in there, and you can ask the store staff for an item in a different size, and it will show up in an app on their device. Teams will push notifications to say, ‘This cubicle requires this dress in this size.’ A store associate can acknowledge [it], and it comes up on a screen in the cubicle, letting the shopper know the associate by name will be with [them] in a minute.”
  • Automation.The senior consultant in the digital workspace solutions group at a technology organization said automation was on the roadmap for their firm. They said: “We’re investing quite heavily in automation. [Microsoft] Power Platform will play a role in that, and Teams will probably be the conduit to deliver some of that to those frontline workers and end users.”
  • New Teams functionality, including Teams Premium.Microsoft introduced more than 450 new Teams capabilities in the past year alone, and that did not go unnoticed by the interviewees. In particular, they said they appreciate the enhanced security and manageability features in Teams Premium. The senior director of digital workplace for the manufacturer told Forrester: “We’re looking at future releases of Teams and what they’re going to do from a Teams Premium perspective. One of the things I was given access to is intelligent recap, which integrates OpenAI’s GPT (generative pretrained transformer) into Teams. So, in this crazy world of too many meetings, I’ll have the ability to pick and choose a little bit more, [like] which meetings I go to and which ones I won’t go to, and I can go back and look at Intelligent Recap on my own time and have all the information I need without having to attend the meeting.”The head of digital workplace for a company in the retail industry mentioned Microsoft’s Viva Connect, and they said: “We haven’t really put our foot down on Viva Connect yet. We are looking at it and testing it a little bit, but it’s in another part of the organization, so I cannot speak for them on this.”
  • Opportunities unlocked following network upgrades for Teams.The director of technology operations for a company in the retail industry explained how network upgrades to accommodate Teams led their organization to modernize its store environment. They said: “We had a Teams platform for communication. But when you wanted to use things like Walkie Talkie, you had to communicate back to Microsoft and then back to the device. Quite a few stores didn’t have the bandwidth to run it, so that’s what drove the original use case. Then there were all these other things that were fast follows off the back of this use case. Store strategy dictates that we put a lot more modern tech in stores, and infrastructure is a key enabler of that. [One store] has now moved to fully RFID-driven sales, including self-checkout.”
  • Customer engagement through Teams.The head of IT for the retail division of the consumer goods company said a key pillar in their organization’s roadmap was extending in-store interactions with consumers to the online world to keep them engaged when they’re not physically present in the stores. The interviewee said: “We want to pursue and continue the interaction between the [frontline worker] and the consumer even if the consumer is at home. That’s something we are thinking about. It’s very exciting. It’s just the beginning. We haven’t explored the entire scope [or] the entire possibility and potential. It’s tremendous.”

Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix ).

“I personally would like to see a lot more automation of mundane tasks done through Teams. [For] all of those tasks that are repetitive, I want to see all of that automation put into Teams.”

Senior consultant, digital workspace solutions group, technology

“We don’t think there’ll ever be a consideration not to renew Teams. Should we do something different or just turn it off and work really old school? It’s just not going to happen. It enables everything else. It’s the enabler in my mind.”

Director of technology operations, retail

NEXT SECTION: Analysis Of Costs

Analysis Of Costs

QUANTIFIED COST DATA AS APPLIED TO THE COMPOSITE

Total Costs

REF.COSTSINITIALYEAR 1YEAR 2YEAR 3TOTALPRESENT VALUE
GtrMicrosoft Teams licenses for frontline workers$0$478,800$957,600$2,394,000$3,830,400$3,025,325
HtrPlanning and change management costs$40,020$951,280$951,280$2,693,760$4,636,340$3,714,864
ItrImplementation and administration, including app development and integration$267,720$279,036$279,036$279,036$1,104,828$961,641
JtrCommunication equipment upgrade costs$0$1,091,200$1,091,200$3,273,600$5,456,000$4,353,322
Total costs (risk- adjusted)$307,740$2,800,316$3,279,116$8,640,396$15,027,568$12,055,152
“Being in retail is very difficult. We don’t have a static number of employees — especially frontline worker employees — throughout the year. That was definitely one challenge that we overcame with [Microsoft Teams].”

Director of technology operations, retail

Microsoft Teams Licenses For Frontline Workers

  • Evidence and data.The interviewees’ organizations already had Microsoft Office 365 licenses for their office and knowledge workers, and they previously deployed Microsoft Teams Rooms, collaboration spaces, and conference rooms equipped with Teams devices. As a result, the only additional licenses they needed to purchase were F-licenses, which are Microsoft 365 licenses designed for frontline workers. The F1 license provides access to Teams, but it offers more limited access to other applications in the Microsoft 365 suite. Meanwhile, F3 licenses provide broad access at a higher price point.The director of technology operations for a company in the retail industry told Forrester their organization worked out a special licensing agreement with Microsoft to accommodate the seasonal variability of its frontline workforce. They said: “We set up an EA (enterprise agreement) with a base number representing our minimum commitment of 4,500 frontline workers, and [we] had a separate agreement for an additional 2,000 users that could be activated at a given time and would go on our account for the three months.”
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • The composite organization already licenses Microsoft Office 365 for its office and knowledge workers.
  • The organization adds F3 licenses for its 8,000 frontline supervisors,and it adds F1 licenses for its 56,000 direct reports as Microsoft Teams is deployed over three years.
  • The organization pays $8 per month per user for the F3 licenses and $2.25 per month per user for the F1 licenses.
  • While the price of the licenses includes more than access to Teams, Forrester used the full price of the licenses to be conservative.
  • Pricing may vary. Contact Microsoft for additional details.
  • Risks.Organizational differences that may impact the costs associated with Microsoft Teams licensing for frontline workers include:
  • The size of the organization and its frontline workforce.
  • The mix of license types contracted.
  • Availability of Microsoft licensing agreements and other volume discounts.
  • Results.To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three- year, risk-adjusted total PV (discounted at 10%) of $3.0 million.

Microsoft Teams Licenses For Frontline Workers

REFMETRICSOURCEINITIALYEAR 1YEAR 2YEAR 3
G1F3 annual license cost per userMicrosoft$0$96$96$96
G2Number of frontline worker supervisorsComposite08,0008,0008,000
G3Percentage of frontline worker supervisors on TeamsComposite0%20%40%100%
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“From a knowledge-worker perspective, you move from [a competing solution] to Teams. It’s not rocket science. It was pretty much just putting it out there. [However,] if you go out to the stores, there is no common knowledge of how to set up and use channels in Teams.”

Head of digital workplace, retail

Planning And Change Management Costs

  • Evidence and data.Interviewees said planning and change management efforts at their organizations varied based on their individual circumstances and needs. Pandemic-induced shutdowns also influenced how some of the organizations deployed Teams.Some organizations had previously deployed Microsoft Office 365 with Teams to their office and knowledge workers, so they focused planning and change management on deploying Teams to frontline workers. Other organizations deployed Teams to replace multiple legacy collaboration platforms, so planning and change management efforts were geared toward the entire organizations.Some interviewees’ organizations did extensive planning and ran monthslong pilots before deploying Teams, while others pushed the platform out to frontline workers with little advance planning.
  • The senior director of digital workplace for the manufacturer said their organization’s pilot phase for Teams lasted approximately 18 months and that several pilot projects involved 500 to 1,000 employees. Their organization progressed as far as rolling out Teams to 20,000 employees when the pandemic forced management to accelerate deployment to the rest of the organization in just three weeks’ time. Asked about that accelerated effort, the interviewee said, “It was about 15 people putting together documentation and updating SharePoint sites that they could direct people to where they could understand the features and functions of Teams versus the collaboration platform they were using before.”
  • The senior consultant in the digital workspace solutions group for the technology firm said their organization operated under a strict deadline once it decided to migrate to Teams. They said: “It was quite a challenging timeline [and there was] a lot to do in six months in terms of change management and adoption. We had executive-level sponsorship and senior stakeholders in each of our global operations. We had 50 to 60 people either on the project board gathering requirements from the business, deciding on the solution, and putting policies in place or conducting workshops to manage adoption. Probably one quarter of those people were involved daily [and worked] 10 to 12 hours a week for six months as part of the project- management office and technical team.”This interviewee also described the work involved in setting up governance for Teams. They said: “There’s a lot of governance around who can create a team and … naming conventions for that team [and] things that create a lot of churn for an administrator looking after Teams. [They can track] how many teams have got one or more owners in case someone leaves and things like that. We track that through Power Suite. We put a lot of safeguards in place, so our support team doesn’t have to worry about it.”
  • Interviewees said change-management activities also ranged widely in scope and sophistication. The senior director of digital workplace for the manufacturer said: “We formed a group of digital champions that [includes] over 500 people now. They work as guinea pigs on the adoption of products we’re using and help develop training curriculums. We developed a modern workplace SharePoint site where we have this great library of information on all the different things that we’re using, like Teams, and we give demos. We have an IT-expert session every week or two that people can join featuring a new product like Teams Phone or PowerPoint Live. We also have a weekly newsletter that goes out through our IT communications group featuring new capabilities and products, and [it provides] links to where you can find training for them. We’ve tried to hit people up in all sorts of different ways. I would say that one of the better and more successful ones has been our digital champions [program]. We give them material to take back into the organization so it can be disseminated at a more personal level.”In contrast, the head of digital workplace for a company in the retail industry said their organization simply included Teams in its rollout of Office 365 to frontline workers. They said: “We had to get out of [a competing solution], and since we [were] doing this Office 365 rollout, we decided to put Teams into the rollout as well. It was very much a Big Bang. Let’s just roll it out.”
  • Modeling and assumptions.Forrester assumes the following about the composite organization:
  • Five business leaders are involved in planning during the composite’s initial implementation phase of Microsoft Teams, and they invest 10 hours per week for 12 weeks into the effort.
  • As the organization deploys Microsoft Teams to frontline workers in years 1 and 2, it deploys 20 power users to help with change management efforts. They spend 10 hours per month on the project.
  • In Year 3, the number of business leaders and power users involved in change management efforts grows to 40 people to accommodate the deployment of Microsoft Teams to the balance of frontline workers and supervisors.
  • Frontline workers and supervisors receive an hour of training on the job and take another hour to become familiar with Microsoft Teams.
  • The average fully burdened salary for a business leader and power user involved in planning and change management is $58 per hour
  • The average fully burdened salary for a frontline worker at the composite organization is $25 per hour, while the average fully loaded salary for a supervisor is $40 per hour.
  • Risks.Organizational differences that may impact the costs associated with planning and change management include:
  • The amount of time the organization needs for up-front planning and development of training materials.
  • The amount of training and familiarization time the organization provides to frontline workers.
  • Prevailing local compensation rates for business leaders, power users, frontline workers, and supervisors.
  • Results.To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three- year, risk-adjusted total PV of $3.7 million.

Planning And Change Management Costs

REF.METRICSOURCEINITIALYEAR 1YEAR 2YEAR 3
H1Number of business leaders/power users involved in planning and change managementComposite5202040
H2Planning and change-management hours per personInterviews120120120120
H3Average fully burdened salary for a business leader/power user involved in planning and change managementTEI standard$58$58$58$58
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“Teams is one of those things that doesn’t keep me awake at night. From my perspective, it works. It does what it’s supposed to do.”

Head of digital workplace, retail

Implementation And Administration, Including App Development And Integration

  • Evidence and data.Some interviewees said deploying Teams to frontline workers required them to change how they handled identity management. While they said ongoing maintenance and support for Teams was minimal, their organizations devoted more time to building out Teams capabilities and, at times, they contracted professional services to supplement this work.
  • The head of IT for the retail division of a consumer goods company said: “Implementing Teams was quite straightforward because it was the same Microsoft tenant we used for office workers, but the retail-specific requirements were more complicated. [We had to] create a digital identity for each [frontline worker]. From that, we could assign capabilities such as Teams.”The interviewee added: “We had to change the business process for new arrivals. Managers now fill out a form to create a digital identity in Microsoft Active Directory so that a user account can be provided. Any new arrival to or departure from the company is automatically provisioned in our information system. Thanks to digital identity, we can provision Teams on any device for our [frontline workers].”
  • The director of technology operations for a company in the retail industry also discussed how their organization needed to change its identity management before it could deploy Teams to frontline workers. They said: “Once that was done, Microsoft gave [the technology operations team] instructions for downloading the Teams client, which they pushed to the frontline workers. The process has been refined since. But to get it out the door, it took two sprints of two weeks each to get it into position and then another sprint for the deployment. So, [it took] six weeks from the point of conception through integration, identity creation, communications write-up, and then communication itself.”The same interviewee said ongoing maintenance and support for Teams was minimal. They said: “For Teams specifically, there is pretty much no or very little maintenance. It’s software as a service (SaaS). We have a few coworkers who are working with the whole Microsoft 365 suite. The biggest issue where we spend our time is probably license management, but that’s’ not exclusive to Teams. We have hardly any maintenance.”
  • Some interviewees said their organization maintained a central team tasked with building out Teams capabilities. Others said their firm left Teams experimentation to local markets and lines of business. The director of technology operations for a retailer said their organization is working on turning Shifts into a more complete solution for the attendance process in which work gets assigned and then comes back in to update payroll. They said: “We’ve been a bit stuck on that last part [and have been] trying to get ourselves into a better place with it. It’s not working the way that we want it to. It’s not Teams’ fault. It’s getting through an audit of the way we work and requiring some re engineering and integrating data back into [the HR system].”
  • Modeling and assiumptions.Forrester assumes the following about the composite organization:
  • The composite’s initial deployment of Microsoft Teams to frontline workers requires an IT team of five people working 20 hours per week for eight weeks.
  • In subsequent years, the IT team spends 10% of its time on ongoing administration and application development and integration related to Microsoft Teams.
  • The average fully burdened salary for an IT team member involved in ongoing administration and application development and integration related to Microsoft Teams is $41 per hour.
  • To supplement the time and expertise of this team, the composite organization spends $200,000 per year on external consultants for Teams-related application development and integration work.
  • Risks.Organizational differences that may impact the costs associated with implementation and administration, including app development and integration, include:
  • The amount of time the organization’s IT team needs to prepare for the implementation of Teams to frontline workers.
  • The amount of time the organization’s IT team members spend performing ongoing Teams-related administration, including application development and integration.
  • Prevailing local compensation rates for IT team members responsible for Teams administration.
  • The use and cost of external professional services to supplement internal application development and integration work.
  • Results.To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three- year, risk-adjusted total PV of $961,600.

Implementation And Administration, Including App Development And Integration

REF.METRICSOURCEINITIALYEAR 1YEAR 2YEAR 3
I1Number of IT members on the team involved in Teams implementation and administrationInterviews5555
I2Teams implementation, administration, and related app development hours per personInterviews160208208208
I3Average fully burdened salary for an IT team member involved in ongoing administration and developmentTEI standard$41$41$41$41
View More 
“We have a BYOD (bring-your-own- device) approach for many reasons. First, it’s economical because if we had to equip 20,000 [frontline workers] with professional devices, that would be a significant cost.”

Head of IT, retail, consumer goods

Communication Equipment Upgrade Costs

  • Evidence and data.The director of technology operations for a retail organization discussed their firm’s costs to upgrade its network and Wi-Fi infrastructure in its stores and to provide mobile devices to frontline workers to take advantage of the Walkie Talkie function in Teams.The interviewee said: “It cost about £1 million [US$1.25 million] to upgrade the networks for their stores, [and] some … required investment in Wi-Fi. Ten years ago, the only thing [the retail industry] really cared about from a bandwidth standpoint was getting transactions through. Everything was localized to the site, and the network was only there to provide transactions. Moving to a more modern setup — a SaaS environment — meant we needed the infrastructure in place. So, part of the rollout was to resolve low-bandwidth locations that required investment in the actual infrastructure itself.”The interviewee added: “When stores reopened, they upgraded their in-store hardware [and moved] from hand-held devices to a state-of-the-art device with [the] Android operating system to take advantage of Teams.”
  • Modeling and assiumptions.Forrester assumes the following about the composite organization:
  • The composite organization purchases mobile devices for the frontline supervisors who receive access to Microsoft Teams.
  • The average cost per device is $300.
  • The composite organization spends an average of $4,000 per location to upgrade the network and Wi-Fi infrastructure in its stores.
  • Risks.Organizational differences that may impact the costs associated with communication equipment upgrades include.
  • The number and cost of mobile devices the organization provides to employees.
  • The number of customer-facing locations and the state of network and Wi-Fi infrastructure in those locations.
  • Results.To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three- year, risk-adjusted total PV of $4.4 million.

Communication Equipment Upgrade Costs

REF.METRICSOURCEINITIALYEAR 1YEAR 2YEAR 3
J1Number of frontline worker supervisorsComposite08,0008,0008,000
J2Percentage of frontline worker supervisors added to TeamsComposite0%20%20%60%
J3Average cost per mobile deviceInterviews$0$300$300$300
View More 

NEXT SECTION: Financial Summary

Financial Summary

CONSOLIDATED THREE-YEAR RISK-ADJUSTED METRICS
  • iconThese risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.

Cash Flow Chart (Risk-Adjusted)

Total costsTotal benefitsCumulative net benefits$-20M$-10M$0$10M$20M$30M$40M$50MInitialYear 1Year 2Year 3Year 3Total costs:$-8,640,396Total benefits: $38,880,713Cumulative net benefits: $44,924,732

Cash Flow Analysis (Risk-Adjusted Estimates)

INITIALYEAR 1YEAR 2YEAR 3TOTALPRESENT VALUE
Total costs($307,740)($2,800,316)($3,279,116)($8,640,396)($15,027,568)($12,055,152)
Total benefits$0$5,721,470$15,350,117$38,880,713$59,952,300$47,099,040
Net benefits($307,740)$2,921,154$12,071,001$30,240,317$44,924,732$35,043,888
ROI291%
Payback<6 months

NEXT SECTION: Appendixes

WordPress SEO: the definitive guide

Get your basic WordPress SEO right

Want to learn how to build your own WordPress site?

We have an epic article on that — including hours of video. Find out how to make a WordPress website.

Out of the box, WordPress is a pretty well-optimized content management system. A basic setup can provide a strong foundation without extensive customization, theme optimization, and plugins. Beginners can get started pretty quickly with WordPress SEO. That said, you can do a few things with WordPress SEO to increase your chances of ranking, refine your workflow, and make sure your website is perfectly optimized.

By putting the correct basic settings in place and applying a few simple techniques, you can ensure that you have a solid foundation to build upon!

1.1. Check your site health

Before you make any changes to your site, it is good to see where you are now. There’s a lot to gain from getting it right: running your website on a server with updated software at a web host that offers excellent performance. So ask yourself: on what hardware and software are your sites running? What is your hosting plan? Are you using a budget shared hosting provider, or have you invested in a dedicated hosting plan at a well-known web host that fine-tuned its servers with WordPress?

To find out what’s going on behind the scenes of your site, you can visit the Site Health section in WordPress. Also, you could choose to install the Health Check plugin. This plugin gives you loads of technical insights and helps you get information that outside parties can use to help you improve your site. Eventually, all features of the Health Check plugin will move to WordPress core.

Site Health gives you an overview of how your site is doing

1.1.1 Check you’re using suitable hosting

According to WordPress’s technical requirements page, the recommended hosting plan to run WordPress should include a modern version of PHP, MySQL or MariaDB, and HTTPS support. It is possible to work with older server software, but that is not recommended. If you check your Site Health, you can see the technical details of your installation. In addition, if you open your hosting provider’s dashboard, you should be able to see what type of plan you are on.

Remember, paying for good WordPress hosting pays dividends. Upgrading your hosting plan is one of the easiest improvements you can make.

1.1.2. Upgrade to a recent version of PHP

While the numbers are going down quickly, many WordPress sites still run on outdated versions of PHP. One look at the WordPress stats reveals that some sites still run on a PHP version in the five series, while PHP 8.0 and up have been available for years. These old PHP versions don’t receive any more security fixes and are thus increasingly vulnerable to attacks.

Luckily, the WordPress team has dropped support for anything older than PHP 5.6.20. Today, the project recommends running WordPress on at least PHP 7.4.

So, one of the most important things you can do to improve the performance and security of your site — and thus, your WordPress SEO –, is to upgrade your hosting environment to a modern version of PHP. There are a lot of benefits to this:

  • PHP 7+ offers an incredible speed boost.
  • It runs a lot more efficiently, meaning less stress on your server.
  • Bring loads of modern development features.
  • It’s a much safer and more secure environment.
  • It’s future-proof.

Now, this is something we all want. If you’ve checked your current hosting set-up in the previous section, you have an idea of what your site runs on now. If this shows outdated server software like PHP 5.5, it is good to update this. However, take special care before doing so. Ask for help if you’re not sure what you are doing — especially if you are a beginner working on your WordPress SEO.

Here are some steps to take:

  • (Always!) Back up your website.
  • Make a local staging environment based on a modern version of PHP.
  • Install the backup of your site on that server.
  • Test thoroughly to see if everything works properly.
  • Upgrade your live site — most of the time, your hosting provider can do this for you.

We have a post that shows you how to set up a test environment for your WordPress site. WordPress.org has a post on the advantages of updating your PHP version and what to consider when doing that.

1.1.3. Make sure you’re using SSL and HTTPS

Adopting SSL (getting an HTTPS URL and a green padlock icon in the browser URL bar) was an optional tactic in the past. Many sites, arguably, didn’t need the extra level of security that SSL provides.

Today, having a valid SSL certificate installed is mandatory — search engines may ‘penalize’ sites without valid SSL certificates and setups (and/or show warnings next to their search results). Google has mentioned that HTTPS is a ranking signal. In addition, it’s generally good practice for all websites to use SSL to prevent hackers and third parties from intercepting requests and data.

Many modern site speed and performance techniques require a valid SSL/HTTPS setup. To take advantage of faster web technologies like HTTP/2 and the upcoming HTTP/3, browsers like Google Chrome and Firefox need the website to have a valid SSL certificate.

If you want to move to SSL and ensure that your site is served correctly over HTTPS, we have a handy guide with tips & tricks for moving to HTTPS. Since version 5.7, WordPress comes with a basic tool to make the detection of and moving to HTTPS easier.

1.2. Check your site settings

It’s worth spending some time clicking through all of the sections in the WordPress Settings menu, as many of the options there can impact the SEO of your WordPress site.

In particular, it’s worth double-checking your visibility settings in Settings → Reading to ensure that you’re not accidentally preventing search engines from indexing your website. That’d hurt your visibility and your WordPress SEO!

You should also ensure that your Writing and Reading settings are all set correctly; these control your default categories and what should be displayed on your homepage. Don’t forget to give your site a strong tagline in Settings → General!

Your permalink settings define what format your page and post URLs will take, which can significantly impact WordPress SEO. So if you’re creating a new site, one of the first things you should do is change your permalink settings, which you can find in Settings → Permalinks.

If you don’t change your settings from the default, all of your pages and posts will have URLs that look like example.com/?p=123. While this is perfectly okay, it’s not particularly nice, and it might impact how users and search engines perceive the quality and relevance of your pages.

Changing the permalink structure alters your website’s URLs, components, ordering, and structure. Therefore, selecting the correct format when setting up your website is essential, as changing it later can cause SEO issues.

We usually recommend that people use a structure that creates URLs that look like example.com/post-name/, or example.com/category/post-name/, depending on how much importance they anticipate placing on categorizing their content. Choosing either of these options will be perfectly suitable for most WordPress sites.

For the first option, you can just change the permalink setting to /%postname%/, like so:

Changing the permalink settings to ‘Post name’, in Settings → Permalinks

To include the category, you can select “Custom Structure” and change the value to /%category%/%postname%/.

If you previously had ?p=<postid> as your permalink, WordPress will take care of all the redirects for you. This is also true if you change from /%postname%/ to /%category%/%postname%/.

If you have an established site and change from any other permalink structure, you might want to consult our article on changing your WordPress permalink structure and the tool you’ll find.

1.3.1. Choose WWW or non-WWW

It would help if you thought about what you want your site to show as www.example.com, or simply example.com. Make sure that in your general settings, in Settings → General, the version you want to show up is properly reflected:

an example of h
Setting the site URL to include or omit ‘www’

From an SEO perspective, there’s little difference either way. Additionally, most hosting and server setups will automatically redirect requests for the ‘wrong’ version to your selected version. That makes this primarily a branding consideration — which approach feels best for your site?

There’s not a massive amount of difference from a technical perspective, either. Some setups might have minor headaches if they omit the ‘www’ component, but these are increasingly rare.

2. Optimize your content

WordPress SEO also means your site should provide the best content on your chosen subject. People are looking for engaging, authoritative articles and trustworthy answers to their questions. Writing high-quality content for your WordPress site begins with your unique ideas or distinctive take on a particular topic. But it also means presenting these ideas in a well-structured and accessible manner. This will help you attract the audience you’re looking for and keep them engaged.

2.1. Research what your users want and need

Curious about the WordPress block editor?

Still haven’t tried the new block editor? Tried, but found it confusing? We’re here to help: our free WordPress block editor course explains everything you need to know!

Before writing your content, you should think about what search terms you want to be found for. Then, you should optimize every page or post for a specific keyphrase.

But how can you determine what keyphrase you want to be found for? To find out, you need to do keyword research. In this process, you should ask yourself questions: what terms do I want to rank for? How realistic is it that I can rank for these terms?

Imagine you have a baking blog, and you’re passionate about sharing your favorite recipes and baking techniques. Optimizing a post for a term like [best cake recipe] isn’t a realistic goal because it’s a very general term. There’s a lot of competition for such general terms. Instead, it would help if you thought about finding your niche. This niche could be [healthy, low-sugar cake recipes] or [French patisserie you can make at home].

Within a niche, you can become an expert. Your expertise enables you to create content that goes beyond that of your competitors. You can go deeper than others or shed light on different angles of the same topic. For this, you’ll want to focus on long-tail keyphrases. For example, a long-tail keyphrase might be [how to make a low-calorie vegan blueberry cheesecake]. A keyphrase like this is more specific and easier to rank for. Also, it’ll be more suitable for your particular niche topic.

Focus on search intent

It’s also essential to think about what your audience wants to achieve by searching for a specific term. This is called search intent. For example, they could be looking for the answer to a particular question, and you can provide the necessary information. Or they might want to buy a specific product that you can offer them. Think about the needs of your visitors and address them by creating content accordingly.

Need a hand doing keyword research properly? Our Keyword research training can help. This course is part of our Yoast SEO academyYou’ll get access to Academy for free once you sign up for Yoast SEO Premium — two essential products for one low price.

2.2. Write great content for your users

After you’ve done your keyword research and know the topics you want to write about, you need to get to the actual writing. Most of the time, that’s easier said than done. To get from an idea to a great piece of content, most likely, you’ll have to follow a cycle of drafting, writing, editing, and rewriting.

Your first draft can be an outline of your structure. You don’t have to write out everything in perfect prose at this point, but make sure that you follow a logical structure. Most pieces will include an introduction, your main points of argument, and a conclusion. Of course, this will vary per genre – a recipe will have a completely different structure.

You can further flesh out the points in the writing phase, where you try to develop a first complete version of your text. Finally, you should check whether your piece is engaging and easy to read in the editing phase. You might be an expert on your topic, but your audience probably isn’t (yet). So try to make your writing as accessible as possible. Readability is essential. The readability analysis in Yoast SEO helps you improve your writing.

Beginners can find writing hard, but there’s help around the corner. When in doubt, it’s always best to ask a friend or colleague for some feedback. Another helpful trick is to read your text out loud to yourself. You can even let your computer speak it. It will give you a better idea of whether everything flows nicely.

2.3. Optimize your individual posts and pages

When writing or editing your post for your WordPress site, you need to pay special attention to some elements to make it SEO-friendly. These elements include your subheadings, your SEO title, and your meta description — all of these need to reflect the topic of the specific post.

Don’t forget, SEO-friendly doesn’t just mean that it’s easy for a search engine to grasp a page’s topic. More importantly, it means that your visitors can get the gist of your page at a single glance.

Your meta description and your SEO title might be a deciding factor for whether visitors click on your page in the search results in the first place. And once they’ve visited your site, elements like subheadings can be critical for visitors to decide whether they want to stay on your site.

2.3.1. Set your focus keyphrase(s)

One important rule is not to use a focus keyphrase on more than one page. Otherwise, you might end up cannibalizing yourself. Most of the time, you don’t want to rank for multiple pages on the same keyphrase because it means that you’re setting yourself up as your competition.

It’s also essential to include the focus keyphrase in crucial elements of your post, such as the SEO title, the introduction, your subheadings, and your meta description. All of these elements are signals for what your post is about. Since your focus keyphrase is, in fact, the main topic of your page, it’s a logical consequence that you should make sure this topic is reflected in all of these elements.

The same logic holds for your text overall: you need to make sure that you don’t stray off-topic; if you stay on-topic, it should follow naturally that you use your keyphrase multiple times throughout your text. But avoid stuffing your writing with your keyphrase. If you find it hard to include your keyphrase in your text a sufficient number of times, it might be a sign that you should take a different approach to the topic.

To avoid repetition, you can use synonyms and related keyphrases. Synonyms mean the same or more or less the same as your keyphrase. An example of this is the words film and movie. Search engines will recognize that they have the same meaning, which you can also check by looking at the search results: if you search for moviefilm will also be highlighted in the results, and vice versa.

You can also use related keyphrases to optimize a single page for similar, related terms. You can use these to give context to your keyphrase. For example, if your keyphrase is [pumpkin soup], your related keyphrase might be [winter weeknight dinners]. This second, broader term gives additional information about your topic. It can also create coherence by establishing a link to similar pages on your post.

The Yoast SEO Premium analysis makes it easier to optimize your post thanks to word forms, synonyms, and related keyphrases. Not only that, but Yoast SEO also comes with a Semrush integration that helps you find related keyphrases — including volume and trend data.

how to find related keyphrases with Semrush in Yoast SEO for WordPress
The related keyphrase feature is powered by Semrush data and can help you do keyword research

In most cases, your post’s URL should probably contain your focus keyphrase so that it’s obvious what your page is about from the link. You should always try and keep your permalinks short, descriptive, and clean — don’t put unnecessary words in for the sake of it!

Before you publish new posts or pages, you may also wish to consider removing ‘function words‘ from your permalink. These are words like “a”, “and”, and “the”. This may make your permalinks more readable and easier to use or link to when done carefully. Posts with incredibly long titles may benefit from this approach.

We recommend being careful when changing permalinks for posts you have already published. If people have already linked to your pages, changing the URLs may make a mess. Even though WordPress will sometimes redirect users to the new location (the redirect manager in Yoast SEO Premium handles this automatically and more reliably), changing URLs can impact performance.

2.3.3. Optimize your page title

Each page’s title — the contents of the HTML <title> tag — can be one of the most critical factors for ranking well in search results. Not only is it the literal title of the tab or browser window, but it’s also the first line people see in the search results. It describes what your page is or is about and acts as an advert that encourages users to click.

On many websites, the default structure for posts and pages isn’t necessarily the most optimal approach for SEO. An title like “My blog » Cooking » Carbonara recipe” isn’t as compelling as “My 20-minute delicious carbonara recipe | My Blog”.

You must think about the structure of your titles and the content of the title on each page. Typically, it’s worth considering that:

  • Search engines may put more weight on the early words, so getting your keywords near the start of the title might make you more likely to rank well.
  • People scanning result pages see the early words first. If your keywords are at the start of your listing, your page is more likely to get clicked on.

Keep in mind that search engines can rewrite things like SEO titles and meta descriptions if they think they can better describe your content.

For more info on how to create enticing titles for your posts, read our article on crafting good titles for SEO.

The Google Preview in Yoast SEO gives you an idea of how your post will look in search engines. Use it to make your content stand out!

Did you know? You can use Yoast SEO to structure your SEO titles! You can control the default structure of your page titles and descriptions in your Yoast SEO plugin. There are two parts of the plugin that control these. First, as soon as you install and activate the plugin, you get a ‘Yoast SEO’ section in your WordPress admin.

Navigate to the Yoast SEO settings, and click on one of the Content Types or Categories and Tags. You can set a so-called Title Template and meta description templates for each post type and taxonomy. For example, for posts on our site, this looks like this:

You can set templates in the Yoast SEO settings

This allows you to use components and variables to control how your page titles should behave by default. Of course, these can be overridden on a page-by-page basis. For example, in the image above, you can see how we’re automatically grabbing elements like the page’s title to stop us from manually writing titles from scratch for every page.

You can use all sorts of variables in the SEO titles and meta description, and they’re all listed and explained in the help tab on the page.

For advanced users, there are some additional cool features. For instance, you can use cf_<custom field name> to drop in any custom field — either from a post meta value or a user meta value.

NOTE: When you use these templates, check that your title tags behave as expected when viewed on the site. If they don’t, you may have a problem with how your theme is built, and you might need to check the “Force rewrite” checkbox in our options. You can also follow these instructions to modify your templates.

2.3.4. Use headings correctly

Headings are great for structuring your content and helping readers process information in bite-sized chunks. They can also help describe a page’s layout and focus on search engines.

WordPress transforms the headings you put in your content into their respective HTML tags (<h1><h2><h3> and so on). That makes it important to consider which type of headings you use and in which order. Getting that wrong can make your content harder to understand.

Although most themes for WordPress get the basics right, it’s worth making sure that your template sets your post title is an <h1> tag, and that you’re not using <h1> tags anywhere else on your page or in your post content. Your post content should then ‘flow’ naturally; for example, large, significant headings should use <h2> tags, subsections should use <h3> tags, and then subsequent new sections should use <h2>.

check the heading structure with the block editor
The block editor has a Document Outline feature that gives you an overview of the heading structure

Please read this article on headings and SEO to learn why proper titles are essential. In addition, you can read our article about the heading structure for your blog — from which a lot applies to non-blog WordPress sites.

2.3.5. Optimize your meta description

We don’t recommend automated descriptions

Some themes and plugins try to produce descriptions automatically, by taking the first sentence or so of a post. This is a clever shortcut, but it rarely produces good descriptions. The first sentence of a post is often introductory information, which doesn’t provide a great summary or an enticing advert!

The only well-written description is a handwritten one, and if you’re thinking of auto-generating the meta description, you might as well not do anything, and let the search engine pick and control the snippet.

NOTE: Search engines may choose to ignore your meta description if they think that it’s unsuitable for the page, or they might choose to show a custom description from the page content if they think it’s a better fit. There’s no way of forcing them to use your specific snippet.

Search engines primarily use a meta description to describe your page in the search engine results, usually below your page title. Tailoring and writing a descriptive meta description can encourage users to click your results in the search engine, even if you’re not necessarily ranking in the top position. It’s an advert and your opportunity to impress.

Writing compelling, informative descriptions of your page content for every page on your site is best practice and allows you to attract more visits. While it might feel like a lot of work to craft descriptions for every page and post, it’s worth the effort.

If you don’t provide a meta description, the search engine will generally try to find the keyword searched for on your page and automatically pick a string around that — and highlight the searched phrase in bold on the results page. In some cases, Google will generate its meta description for you.

Automatically generated snippets (whether by plugins or search engines) are rarely as descriptive or as compelling as hand-written ones. We recommend using the meta description field in the Yoast SEO plugin to write a meta description. Make sure it entices the reader to click through and make sure that it contains the focus keyword of your post or page at least once.

2.3.6. Optimize your images and media

An often overlooked part of WordPress SEO is handling your images, videos, and media content. To ensure that search engines can understand your images, you need to think about how you name and format your files. Make sure to pick the correct format and optimize every image. Also, try to see if you can use next-gen image formats like WebP — which WordPress is starting to support. Writing descriptive accessible text descriptions helps to make your images more understandable and can improve your performance significantly. As an added benefit, you’re also helping readers who rely on assistive technologies like screen readers.

Using the proper alt attributes for images and transcripts of videos are also something that we check in the content analysis functionality of our Yoast SEO plugin. We have a longer article on image SEO and one writing alt tags, which can give you more tips to fine-tune your image optimization!

2.4. Maintain your content quality

2.4.1 Keep your content fresh and up to date

As Google strives to show its users the best and most up-to-date information, you should keep track of your content and revise it regularly because you don’t want to show your website visitors outdated, redundant or incorrect information.

This is easier said than done if you publish regularly and have hundreds or thousands of blog posts. That’s why we’d advise focusing on two specific areas for content maintenance: updating cornerstone content and preventing keyword cannibalization.

2.4.2. Update your cornerstone content

Some pages on your site are more important than others. The most valuable content of your site is called cornerstone content. We’ve written extensively about cornerstone articles and how they can improve your rankings.

In short, these posts or pages:

  • contain essential information for your audience;
  • are complete, up-to-date, and well-written;
  • show authority;
  • get the most links from related posts within your site;
  • rank higher than your other articles on the same topic;
  • get the most organic traffic to your site.

Always prioritize your cornerstone content when you doubt where to start updating your site’s content. Your business relies on them, and they should never go stale!

2.4.3. No outdated cornerstones with Yoast SEO

Yoast SEO makes it a little easier to keep your cornerstones up to date. You can mark a post as a cornerstone article if you use Yoast SEO on your site. In doing so, these articles will undergo a more rigorous SEO analysis. In addition, they’ll appear in a separate list in your post overview, which makes it easy to browse through them and check if they’re still up to scratch.

Keeping track of them is even easier if you’re on Yoast SEO Premium. The Stale cornerstone content filter only shows your cornerstone articles that haven’t been updated in the last six months. You’ll find this filter in your post overview. If it doesn’t show any posts, you’re good, and if there are one or more posts in it, make sure you check and update them!

Yoast SEO Premium keeps track of your cornerstone content and warns when they go stale

2.4.4. Keyword cannibalization

Keyword cannibalization means you’re eating away your rankings by creating too many articles for the same or similar keywords. For example, if you have a dozen articles on the same topic, search engines don’t know which one they should rank highest. As a result, you’ll compete with your articles for a high position in the search engines.

If you frequently publish, as we do at Yoast, you’re bound to run into keyword cannibalization issues someday. That’s why we’ve created a framework for dealing with keyword cannibalism. In short, you’ll have to:

  • Find out for which keywords it’s happening;
  • Analyze which content performs best for those keywords;
  • Keep the best-performing posts;
  • Decide if you should merge the other posts into the better-performing one;
  • Or delete and redirect them.

Check out this detailed guide on how to fix keyword cannibilization issues on your site to learn how to go about this.

2.5. Avoid accidental duplicate content

2.5.1. What is duplicate content?

Duplicate content issues arise when search engines encounter multiple URLs with the same or very similar content. As a result, search engines don’t know which URLs to rank higher, resulting in lower rankings.  

In the previous section, we’ve already addressed keyword cannibalization caused by writing about the same topic too often. But most of the time, the root of duplicate content is technical and can happen without you even noticing. For instance, some content management systems add session IDs or parameters for tracking URLs. Or, you might have indexed www and non-www versions of a particular page. Accordingly, you’ll have multiple URLs showing the same content.

Besides the technical reasons, your articles can get scraped or copied by other parties. So, there are many causes for duplicate content, as you can read in this extensive article on duplicate content.

If you want to find out if your site suffers from duplicate content, you can use these duplicate content tools to check your site for issues.

2.5.2. Solutions for duplicate content

How you should solve your duplicate content issue depends on the cause of the problem. In general, there are three ways to go about this — in order of preference:

  • Whenever possible, avoid creating duplicate content. If your system creates session IDs in the URL, try to turn that off.
  • Can’t avoid creating them? Redirect those URLs with a 301 to the original version.
  • Need to keep a duplicate article? Make sure to add a canonical link to the original version in the <head> section of the duplicate article. It will show search engines what the original version of the article is to pass the link juice on to the original version. In the next section, you’ll find out how easy this is with Yoast SEO.

If you want to learn how to solve specific duplicate content issues, check out Joost’s ultimate guide on causes and solutions for duplicate content.

With Yoast SEO, adding a canonical link to a post or page is easy. No need for a developer! Go to the Advanced tab in the Yoast SEO meta box below your post or page or the sidebar of the block editor. There, you’ll find the Canonical URL field where you can enter the URL of the original article — the one you want to point search engines to:  

fill in the canonical URL with Yoast SEO
Fill in your canonical URL in the advanced section of the Yoast SEO metabox or sidebar

Yoast SEO will set a self-referencing canonical for you if you don’t set a canonical. This means that the article will point to itself. Learn why self-referencing canonicals are beneficial for SEO.

2.6. Support international audiences

To optimize your site for audiences in several countries or language regions, you’ll need to optimize your content and your technical setup. Let’s start with the content aspects of international SEO.

Doing targeted keyword research and writing fresh content for each audience is crucial. Take items of clothing, for example. An American vest is an entirely different garment from a British vest, a Dutch vest, a French vest, or a Spanish vest… you get the point. We don’t recommend using automated translations. Invest time and resources in proper research and translations to optimize your keywords and copy.

Another important aspect of international SEO is picking the proper domain structure. Generally, a different ccTLD (e.g., www.yoast.de) for every variation is only a good option for huge companies with big budgets. In most cases, subdirectories (e.g., www.yoast.com/de) are the way to go.

Search engines want to display the correct language version of your site to each visitor, whatever country they’re from. To help them, you need to implement hreflanghreflang is code that tells the search engines what language variations of a page are available and helps prevent duplicate content problems. It’s quite a complex piece of code, but our hreflang guide helps you along the way — or you can take our Multilingual SEO training. This course is part of our Yoast SEO academy that’s free with a Yoast SEO Premium subscription.

2.7. Add Schema.org structured data

Structured data is kind of like a dictionary for search engines. By describing your content in code, you can instantly clarify that particular piece of content. Plus, you can tell who wrote it, who published it, and when on what site. Also, if this article featured recipe, FAQ, or how-to content, you could let search engines know about this. This way, search engines get a better understanding of your site. They can use this to help your site get rich results.

Structured data is essential for WordPress SEO. It used to be hard to add structured data to your site, but we set out to make it easy with structured data in Yoast SEO. Today, we generate the code search engines need to automatically make sense of your site and its connections. You only need to make a couple of choices in Yoast SEO > Site Representation. Select Person if your site is a personal site or Organization if it is a business or professional site. Don’t forget to pick or upload the correct logo or avatar.

That’s not all: you can also quickly build specific types of content pages with our structured data blocks. These blocks work in the block editor, and at the moment, we have two types: FAQs and how-tos. These blocks help you visually build the content while generating valid structured data in the background. Plus, the Schema controls allow you to specify what type of page the one you’re working on. So, you can quickly add structured data to your contact page by picking that specific type.

Pick Person or Organization to get Yoast SEO to generate the correct structured data automatically

3. Optimize your site structure

A solid site structure helps your users and search engines navigate your site. On top of that, it will make clear what pages on your website are most important. Two pillars of a good site structure are organizing your site and internal contextual linking.

3.1. Organize your site

Organizing your site will help you create a navigation path from your homepage to your posts and pages. Adding categories and subcategories will bring order to chaos. Ideally, your site should be organized as such:

The ideal site structure should follow a strict hierarchy

You should always make sure your homepage is straightforward to navigate. Cluttering the homepage with too many options will make your site more difficult to understand. Adding a clear menu and breadcrumbs helps your user navigate your site wherever they are.

3.2. Connect your content with contextual internal linking

Besides organizing your site, you need to link your content within your copy. We call this contextual internal linking because these links always appear within the context of a text. Internal linking is one of the most important aspects of WordPress SEO.

Contextual internal links set up a network of pages, pointing your users to related content. For example, in a post on keyword research, linking to an article on SEO copywriting makes a lot of sense. For search engines, these links provide insight into how pages are related.

Always ensure that the number of links to a page reflects the importance of that page. Our ultimate guides get a lot of links from individual posts about related topics. This helps users and search engines understand that these guides are crucial pillars of our site.

When adding a contextual internal link, make sure the link makes sense within the current page’s context. Moreover, always use anchor texts which accurately describe the page you’re linking to. This gives users and search engines the context to assess whether the link is valid. The internal linking tool in Yoast SEO Premium helps you connect your content by automatically suggesting relevant links.

3.3. Manage your categories and tags

WordPress has two default ways of structuring your content: categories and tags. Categories add hierarchy to your content and group topics broadly. On a website about cooking, pasta could be a category. Tags are non-hierarchical and can be used to describe your post in more detail. Dinner party themes, for example, could be a tag.

When setting up your site structure, pick several main categories. Adding them to your menu can be a good idea, especially if you only have a blog. A different setup might make more sense if you have a blog and several products. Make sure your categories are roughly the same size. If your categories become too big, make subcategories. Your category pages can be great landing pages, especially for ecommerce sites — more on that in our ecommerce SEO guide.

Tags are helpful for users exploring topics, but they are often misapplied. It’s important not to use too many tags and use them more than once or twice. Remember, you want to group your content, not just describe it.

If you want to structure your content differently, WordPress also allows you to create custom taxonomies. Always consider carefully whether your custom taxonomy groups content in a way that makes sense and helps your visitors.

3.4. Manage your archive pages

If you use categories and tags, you will automatically create archive pages. These pages contain a list of the posts and pages within a specific category or tag. Besides categories and tags, there are date-based archive pages and author archives. These archive pages need managing because they cause SEO problems if you don’t.

First, you want to prevent search engines from indexing archive pages that don’t make sense on your site. You can use the Yoast SEO plugin for this. You do this under Yoast SEO → Advanced, where you’ll find the following options on the “Author Archives” tab:

prevent certain archives to end up in search
Manage your archives in Yoast SEO

On our site, we’ve disabled the date-based archives, as we don’t use those. Any date-based link will redirect to our homepage because of this setting. We’ve left the author archives untouched, but we have set the subpages of those archives to be noindex, follow by default. This way, you’ll never land on page two of an archive on our site from the search engines.

If your blog is a one-author blog, or you don’t need author archives, use Yoast SEO to disable the author archives. Also, if you don’t think you need a date-based archive: disable it as we have. Even if you’re not using these archives in your template, someone might link to them and thus break your WordPress SEO…

There is one type of archive that is noindex,follow by default in the Yoast SEO plugin: your own internal search function result pages. This is a best practice from Google.

3.4.1. Pagination

If you have many posts on your WordPress site, you might want to think about how your pagination looks and works. Otherwise, your best content is ‘buried’ deep in your site, and users and search engines may struggle to find it. It would help if you also considered customizing how your pagination looks and works to be more helpful for users and search engines.

You’ll probably want to add breadcrumbs to your posts and pages. Breadcrumbs are the links, usually above the title post, that look like “Home > SEO blog > WordPress SEO“. Breadcrumbs are good for two things:

  • They allow your users to navigate your site easily.
  • They allow search engines to determine the structure of your site more easily.

These breadcrumbs should link back to the homepage and the post’s category. If the post is in multiple categories, it should pick one.

To get breadcrumb navigation to show you on your pages, you may need to adapt your single.php and page.php files in your theme and include the code for breadcrumbs from the Yoast SEO plugin. You find the settings and instructions on doing that in the Yoast SEO → Advanced → Breadcrumbs section. Also, we have a unique breadcrumbs block for the block editor that makes it easy to drop in breadcrumbs on any page — without writing code.

3.6. Manage your XML sitemaps

You can use XML sitemaps to tell Google and the other search engines that your site has been updated. While WordPress finally has native XML sitemaps, our solution is more powerful. Our WordPress SEO plugin automatically configures your XML sitemaps, so you don’t have to worry about anything. We generate sitemaps for your different post types, including your images, and make sure that it generates and loads quickly.

We intelligently split your sitemaps into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published.

You can check and manage which types of content, archives, and templates should be included in your XML sitemaps in your Yoast SEO → APIs → XML Sitemaps settings. Content types that are set to not show in search results will be automatically excluded from your XML sitemaps.

Lastly, our XML sitemaps support has a complete API, allowing developers to add or change functionality through their plugins and themes. Our Local SEONews SEO, and Video SEO extensions (which generate their specific sitemaps) are built on this API. Other plugins frequently develop their solutions on top of our system.

4. Speed up your WordPress website

If your website is slow, you risk frustrating your users. That makes them less likely to engage, browse, convert, or visit again. That, in turn, can make them less likely to share your content, link to your pages, or recommend your brand. In short, speed is an essential part of WordPress SEO, and a huge part of the overall user experience. That means it’s critical to measure and manage your performance — especially for users on mobile or slower connections!

With Google’s Page Experience update, page speed and user experiences are front and center. Offering outstanding performance will continue to become more critical by the day.

4.1. Measure your site speed

Measuring the speed of your site can be confusing. Different tools give different scores and results and sometimes even give conflicting information. That’s why we’ve put together this helpful guide on how to measure your speed — it’ll walk you through the basics of picking the right metrics to use the right tools for the job when it comes to monitoring and diagnosing issues.

4.2. Improve your site speed

Once you’ve identified what and where your bottlenecks are, the next challenge is to make hosting, theme, plugin, and performance tweaks to speed things up.

Page speed optimization is a discipline that spans well beyond WordPress SEO. That means that the most significant opportunities will vary from site to site and from situation to situation. For some sites, the easiest wins might come from changing hosting or utilizing a CDN; for others, it might mean re-assessing their use of plugins or altering how they load CSS and JavaScript.

That doesn’t mean that you can’t get started, though. We’ve put together a guide on some page speed tools and easy wins that you can use to get the ball rolling.

5. Secure your WordPress website

WordPress is the most-used platform for website management in the world. It powers almost 42% of the web (June 2021). While that is awesome, it also means that WordPress is the most targeted platform for hackers. When running a WordPress website, basic security is dealt with by the CMS, but there are things you can do yourselves to make your website more secure.

That starts with your login. The default username in WordPress is admin, so change that first. Otherwise, a hacker’s first guess for your username is too easy. The same goes for your password. Passwords like 123456 and welcome01 are just not enough. Use a password manager like 1Password or LastPass and pick a 20+ character password instead. WordPress also has several plugins for two-factor verification, so adding that to your website is easy as pie as well. Please do it.

Of course, there is more you can do; please read our article detailing WordPress security in a few easy steps. We’ll highlight some of the recommendations below.

5.1. Make regular backups

The next thing we’d like you to do is create regular backups. If your site gets hacked or something else goes wrong — for instance, when updating a plugin or theme —you must revert that change in a heartbeat. Regular backups make sure that this can be done.

In WordPress, there is a wide range of backup options to choose from. Several plugin developers have created excellent software solutions for you, so you don’t have the technical hassle of that backup.

5.2. Harden your setup

Hardening your setup starts with picking the right hosting company for your WordPress website. That’s just the start, as every host will do its best to help you out, but it’ll still be your responsibility to harden your setup. Also, tools like Cloudflare are good friends for any company/website.

An easy first step is to limit login attempts. By limiting the number of times, people can try to log in to your website — closing your login form after five false logins, for example — you are hardening your installation against brute force attacks and other malicious acts targeting that form.

The next thing you need to do is ensure that your WordPress install, including plugins and themes, is always up-to-date. Updates might fix security issues as well. Make sure to check for updates and keep your WordPress installation up-to-date regularly.

Another essential thing to realize is that you deal with security whenever you add a new user or writer to your WordPress install. There’s an article in the WordPress Codex regarding Roles and Capabilities you should read. It comes down to giving permissions only to those who need it when needed and only for the time they need it. There is no need to provide a guest blogger administrative rights to your website, right?

Authentication Keys and Salts work in conjunction to protect your cookies and passwords in transit between the browser and web server. Make sure to change these keys when installing a new WordPress instance.

Another easy fix we’d like to mention is ensuring your template files can’t be edited from the WordPress backend. You can do this in Appearance → Editor. When a hacker gets past your login form, this is the easiest way to add malicious code to your website. Hardening this involves changing your wp-config file.

5.3. Use monitoring and logging

Security is an ongoing process. You must keep a keen eye on any breaches and keep your website as secure as possible. You could put part of your WordPress security in the hands of, for instance, a company like Sucuri. In case of a hack, they’ll fix this asap. You could check your site regularly with their Sitecheck tool for your monitoring. Some plugins can help you secure your WordPress site by, for instance, monitoring files on your server, like WordFenceiThemes, or Sucuri. Pick your plugin of choice as long as you make sure that security is monitored.

It can also be helpful to keep track of everything happening on your websites, like file changes and logged-in users. Several plugins and tools exist, like WP Security Audit Log. Keeping track of these things makes sure that you can find irregularities in your installation and act on these or find what happened when in case of a security issue.

6. Cater to your mobile visitors

Take one look around, and you’ll notice that our mobile devices are becoming the de facto way of browsing the web, even when we’re lying on our couch at home. But we don’t visit mobile websites — we visit websites. See your mobile and desktop site as one entity. You, as a website owner, need to cater to your visitors.

Some years ago, the mobile market share surpassed the desktop market share. If you are only optimizing for desktop visitors, you are not optimizing for most of your visitors. Of course, it depends on your specific niche since those numbers could be different. Google Analytics can give you the exact numbers for your site.

With a market share like this, there is no way you can consider your mobile website an ‘extra’. It’s time for mobile SEO.

6.1. Make sure your theme is mobile-friendly

After making sure that your site is fast, make sure your website, or your theme, is mobile-friendly. Making your website mobile-friendly starts with ensuring the links are not too close together and buttons are easily clickable. Your font should be consistent and not too small, and your images are not too big, both in file size and dimensions.

We’d like to highlight two specific mobile theme optimizations below.

6.1.1. Use a responsive design

In 2022, having a responsive design is a no-brainer. Responsive design means that the design of your website adapts to the screen size your visitor is using. You can do this by using specific CSS media queries. You have to address particular ranges of screen widths and plan for those. Most WordPress themes are now responsive.

Depending on the part of the world you are targeting, no, how fast their mobile internet is, you might want to change a couple of things. Think about how you use images on your site. Are you using any text enhancements or font variations that might hinder the excellent performance of the mobile website? Responsive design helps you build a more focused website. That brings us to the second optimization.

6.1.2. Prioritize what’s important to mobile users

Take a step back and look at your website: what do your users want to do here? Define the four to six main tasks your user performs on your website and focus on these. Maybe even give the most crucial task a big fat call-to-action button.

Here’s an example: If you have a local business, the two main tasks might be calling you or finding the directions to your business. That means you could add these as a unique mobile menu, for instance, some visible all the time. Focus on your visitor’s main tasks and make their life as easy as possible. How to find these top tasks? Ask your visitors! Also, check Google Analytics for the most visited pages on your mobile website. More about Analytics further down this article.

7. Analyze and improve your performance

A good SEO campaign relies not only on implementing changes but also on measuring the impact of those changes, seeing what works, and doing more of that. Google has developed two unique tools to analyze your website’s results and identify new opportunities that you could focus on in the future.

The first one for analyzing results is Google Analytics. Adding Google Analytics to your website ensures all user data will be stored in your account. You can, for instance, check how many visits your pages get, how many of your visitors convert, how many visitors immediately leave your website after landing on a specific page, and much more. Within Google Analytics, you can see how visitors behave on your website. Here’s how to track your SEO with Google Analytics.

The second tool analyzes how your website performs and how visitors find you in the search engine. That tool is Google Search Console. Exporting and sorting through your search queries and impression data makes it easy to identify opportunities where you could focus on improving clickthrough rates, content, and/or rankings.

7.1. Set up and integrate Google Analytics

To start with Google Analytics, you need to create an account. Click the ‘Start for free’ button to start. To set up your account, you must first add an Account Name. This could be your company name. However, when you add other websites to your account, we recommend choosing a more generic Account Name. Also, you can always change your Account Name later when you want to.

After setting up your account, it’s time to add a property: the website you want to add. Insert the Website Name and the Website URL. Make sure you add the precise URL: http:// or https:// and with or without www for collecting the correct data.

Create a new account in Google Analytics

After setting up your property, you can choose to enable some of the data-sharing settings. Each data sharing option gives you a clear explanation of what you will be sharing, allowing it.

Now you’re almost ready to go! The last step to connecting your website to your new Google Analytics account is adding the tracking code to your website. After successfully creating your account and adding a new property, you’ll see this screen with your Google Analytics tracking code on top:

Copy the tag to your site

This tag needs to be added to your website. The easiest way to do this within WordPress is by installing a Google Analytics plugin such as the MonsterInsights Plugin for WordPress. By installing this plugin, you don’t need to touch the actual code of your website to connect with Google Analytics. Install and activate the plugin, insert your tracking ID, and set! You can also use Google’s Site Kit WordPress plugin to get data from Analytics and Search Console in your backend.

For more technical readers, it’s also possible to add the tag manually to every web page’s head or add the tag to Google Tag Manager.

Your website is connected to Google Analytics; it will start collecting your users’ data. Start clicking around to see what can be found within the data, or read one of our blog posts about Google Analytics for helpful tips.

7.2. Set up your Google Search Console account

The second tool we think is essential to set up is Google Search Console. We recommend going through all steps, and you will be all set! In brief, these are the steps you’ll need to follow:

  • Create or sign in to your Google Search Console account.
  • Click ‘Add a property’ under the search drop-down.
  • Enter your website URL in the box and click ‘Continue’.
  • Verify your website — within the Yoast SEO plugin; you can easily copy and paste the meta tag to make it work.

After connecting your website to Google Search Console, it will start collecting data about the performance of your website.

7.3. Other useful tools

Of course, there are plenty of other valuable tools to get insights into your website and find SEO opportunities. Everyone has their favorite tools, so it’s important to start playing with different tools to find out what tool brings you what you need most.

There are all-in-one SEO tools that give you a complete overview of your performance, and there are more in-depth tools that give you more specific data. Think about site speed tools, duplicate content tools, analysis tools, keyword research tools, etc.

Some tools we use besides Google Analytics and Google Search Console:

Microsoft Clarity

Microsoft Clarity is another tool that provides valuable insights into the behavior of your website’s visitors. Its features, such as the session replays or the heat map, can help you understand how your audience interacts with your website. That information is precious if you want to improve your site’s user experience! On the Microsoft Clarity dashboard, you’ll also find information on session counts, total users, page view details, etc.

Microsoft Bing Webmaster Tools

Within the Source/Medium section of Google Analytics, you can see what percentage of your traffic is coming from Bing. When this is a sufficient amount of traffic, you might want to create a Bing Webmaster Tools account. Microsoft Bing Webmaster Tools is the Google Search Console variant for Microsoft Bing. It shows you your site’s health and performance in the Bing search results.

Semrush

Semrush is another internet marketing and SEO suite that does incredible stuff. In addition, Semrush powers the related keyphrase feature in Yoast SEO. Thanks to this feature, you can easily find powerful keyphrases to rank for.

Google Lighthouse

Google Lighthouse is a Chrome extension that you can download for free. With the Lighthouse tool, you can quickly generate a report with Performance, Progressive Web App, Accessibility, Best Practices, and SEO scores. This report will give you a quick overview of how your site is doing. Plus, you can immediately start working on the areas that need attention. You can also use the web-based version on web.dev/measure. Very helpful if you are working to improve your Page Experience scores.

Hotjar

To get insights into how your visitors move, scroll and click on your web pages, you could use a tool like Hotjar. This user research tool can also add polls or surveys to your site to start doing research. You can try it for free, and the paid packages have competitive prices.

Interested in more valuable tools? Check our list of favorite SEO tools here!

8. Promote your site

Thanks to WordPress SEO, you put a lot of time and effort into your site’s content and ensure readers can find it via search engines. But there are other ways to get people to visit your WordPress site and read your posts. But how do you get and grow such an audience? Simply writing posts and putting these out there won’t do the trick: you must promote your site!

8.1. Encourage engagement

It’s always fun to interact with your readers, but how do you get them to engage? We mean all the ways people can interact with your post with engagement. It could be leaving a comment, sharing it on social media, or taking action.

But how do you get people to engage? You can always ask them! Write engagingly, and then ask your readers for their opinion. Then respond to these comments to keep the conversation going and build a relationship with your readers.

Engagement also benefits WordPress SEO, showing that your site is alive and active. If you want to dive deeper into blog engagement, you can read our post on how you can increase blog engagement.

8.2. Grow your reach

Social media is the best way to reach and grow your blog’s audience. You should be active on the social media channels where your (potential) audience is present. Facebook, Instagram, Pinterest, and Twitter are examples of popular social media. It might be a lot to decide on, so you can find out more in our blog post on social media strategy: where to begin?

8.3. Build a mailing list

In addition to using social media to promote your blog, investing in a newsletter is often a good idea. Let people sign up for it and send emails with your latest blog posts and other fun facts.

Ensure that you offer a subscribe field beneath your posts and other visible places on your website. Make sure that your newsletter is mobile-friendly. But, most of all, make sure your newsletter is truly something special!

8.4. Amplify your content

The number of blog posts published daily is enormous, so it’s becoming much harder to stand out. Your articles are likely to get lost in the vast sea of content. To help your content reach its full potential, you need to amplify it.

If your content is original and well-structured, you’re probably able to reach new audiences. Look at how you can get new audiences beyond your organic reach.

Maybe advertising on Facebook or Instagram might be a good way to reach new audiences for your content? Analyze what channels you already use and decide where you can do more to broaden your audience.

9. Conclusions

This guide gives you a lot of stuff you can do on WordPress SEO for your site. It goes from technical SEO tips to conversion tips, content tips, conversation tips, and a lot in between. There’s a catch, though: if you want to rank for highly competitive terms, you’ll have to do most of it and create great and compelling content.

You compete with every other website and business for attention, visitors, and outcomes. That means you have to put in a lot of hard work and keep your site SEO fit. Have you neglected your SEO for a while? Don’t worry; it can happen to the best of us! Check Marieke’s post for excellent advice about getting your SEO back on track.

AI at Work Is Here. Now Comes the Hard Part

1. Employees want AI at work—and they won’t wait for companies to catch up.

Already, AI is being woven into the workplace at an unexpected scale. 75% of knowledge workers use AI at work today, and 46% of users started using it less than six months ago. It’s paying off: 

  • Users say AI helps them save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%). 
  • The heaviest Teams users (the top 5%) summarized 8 hours of meetings using Copilot in the month of March, the equivalent of an entire workday.2

“We’re at the forefront of integrating AI to not just work faster, but to work smarter. It’s our responsibility as organizational leaders to ensure that this technology elevates our teams’ creativity and aligns with our ethical values.”

—Karim R. Lakhani, Chair, Digital Data Design Institute at Harvard, and Dorothy & Michael Hintze Professor of Business Administration at Harvard Business School

While most leaders agree AI is a necessity, the pressure to show immediate ROI is making leaders move slowly.

  • 79% of leaders agree their company needs to adopt AI to stay competitive, but 59% worry about quantifying the productivity gains of AI.
  • This uncertainty is stalling vision: 60% of leaders worry their organization’s leadership lacks a plan and vision to implement AI.

Three Out of Four People Use AI at Work  

Usage nearly doubled in the last six months.

Survey Questions:  
How often do you use generative artificial intelligence (AI) for your work? 
How long have you been using generative artificial intelligence (AI) at work?

Download this chart

Without guidance or clearance from the top, employees are taking things into their own hands and keeping AI use under wraps: 

  • 78% of AI users are bringing their own AI tools to work (BYOAI)—it’s even more common at small and medium-sized companies (80%). 
  • And it’s not just Gen Z—BYOAI cuts across all generations. 
  • 52% of people who use AI at work are reluctant to admit to using it for their most important tasks.
  • 53% of people who use AI at work worry that using it on important work tasks makes them look replaceable.

This approach means missing out on the benefits that come from strategic AI use at scale. It also puts company data at risk in an environment where leaders’ #1 concern for the year ahead is cybersecurity and data privacy.

BYOAI Is Not Just for Gen Z

Employees across every age group are bringing their own AI tools to work.

Waffle-style chart showing that 85% of Gen Z, 78% of millennials, 76% of Gen X, and 73% of boomers and older are  bringing their own AI tools to work.

Survey Question:
Are the generative artificial intelligence (AI) tools you use at work provided by your organization? 

Download this chart

Another driver of BYOAI: work has accelerated faster than employees’ ability to keep up. 

  • 68% of people say they struggle with the pace and volume of work, and 46% feel burned out.
  • Email overload persists—85% of emails are read in under 15 seconds, and the typical person has to read about 4 emails for every 1 they send.3 
  • Meetings and after-hours work are holding steady at their post-pandemic highs, and the workday still skews toward communication: in the Microsoft 365 apps, users spend 60% of their time on emails, chats, and meetings, and only 40% in creation apps like Word and PowerPoint.4

“These findings align perfectly with how our brains manage the trade-offs between routine task execution and innovation—different kinds of thinking supported by two distinct but interacting neural networks in the brain. When we’re constantly switching, we don’t work as well. AI can help liberate workers from menial work and enable innovation and creativity to flourish.”

Michael Platt, neuroscientist and professor at the Wharton School of the University of Pennsylvania

As AI use surges ahead, leaders who are “extremely familiar” with AI see its potential to be as transformational as the shift from a typewriter to a computer. Within the next five years, 41% of these leaders expect to redesign business processes from the ground up with AI. In the same time frame, they anticipate orchestrating (38%) and training a team of AI bots (42%), and ensuring the ethical use of AI (47%) will be a core part of their job. 

The data is clear: People are overwhelmed with digital debt and under duress at work—and they are turning to AI for relief. The opportunity for every leader is to channel this momentum into ROI.

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2. For employees, AI raises the bar and breaks the career ceiling.

We also see AI beginning to impact the job market. While AI and job loss are top of mind for many, the data offers a more nuanced view—one with a hidden talent shortage, employees itching for a career change, and massive opportunity for those willing to skill up on AI. 

  • Leaders are hiring: The majority (55%) of leaders say they’re concerned about having enough talent to fill roles in the year ahead. These leaders sit across functions, but the number jumps to 60% or higher for those in cybersecurity, engineering, and creative design. 
  • Professionals are looking: While some professionals worry AI will replace their job (45%), about the same share (46%) say they’re considering quitting in the year ahead—higher than the 40% who said the same ahead of 2021’s Great Reshuffle. And in the US, LinkedIn studies show a 14% increase in job applications per role since last fall, with 85% of professionals considering a new job this year.5

The Hidden Talent Shortage

While employees fear job loss due to AI, most leaders worry they can’t fill key roles.

Dot chart showing the portion of leaders in a given industry who fear they can’t fill their open roles. Cybersecurity, engineering, and creative design top the list at more than 60%. Operations and research and development are the lowest, at 50% or less. 

Survey Question:
When you think about your company in the year ahead, how much of a concern are each of the following? 

Download this chart

Leaders have already made their landgrab for technical AI talent, with hiring up 323% in the past eight years. Now they’re turning their sights to non-technical talent with AI aptitude—the skills to use generative AI tools like ChatGPT and Copilot:

  • 66% of leaders say they wouldn’t hire someone without AI skills.
  • 71% say they’d rather hire a less experienced candidate with AI skills than a more experienced candidate without them.
  • And junior candidates may have a new edge: 77% of leaders say, with AI, early-in-career talent will be given greater responsibilities. 

“Over the past few decades, companies have been renegotiating the psychological contract—the why of work—with their employees, influenced by new generations, labor trends, and the pandemic. Now companies must renegotiate the ‘operational contract’—the how of work—with their employees as AI puts more power into the hands of workers in terms of the way the job gets done.”

—Constance Noonan Hadley, Organizational Psychologist, Institute for Life at Work and Boston University Questrom School of Business

While leaders recognize the value of bringing on new employees with AI aptitude, they’re missing the value of developing their own people:

  • 45% of US executives are not currently investing in AI tools or products for employees.6
  • Only 39% of people globally who use AI at work have gotten AI training from their company.
  • Only 25% of companies are planning to offer training on generative AI this year, further cementing this training deficit.7

The New Hiring Imperative

AI aptitude takes center stage. 

Survey Questions: 
To what extent do you agree or disagree with the following statements about generative artificial intelligence’s (AI’s) impact on skills?  
◦ I would be more likely to hire a less experienced candidate with AI skills than a more experienced candidate without AI skills  
◦ In considering job candidates, I would not hire someone without AI skills
◦ Because they can delegate more work to AI, early-in-career talent will be given greater responsibilities

Download this chart

Professionals aren’t waiting for official guidance or training—they’re skilling up.

  • 76% say they need AI skills to remain competitive in the job market.   
  • 69% of people say AI can help get them promoted faster, and even more (79%) say AI skills will broaden their job opportunities.
  • In the past six months, the use of LinkedIn Learning courses designed to build AI aptitude has spiked 160% among non-technical professionals, with roles like project managers, architects, and administrative assistants looking to skill up most.
  • We’ve also seen a 142x increase in LinkedIn members globally adding AI skills like ChatGPT and Copilot to their profiles—with writers, designers, and marketers topping the list. Marketers are interested for good reason. Two of the top ways B2B marketers say they plan to use generative AI this year include increasing efficiency to focus on higher value work (55%) and creating optimized and engaging content that resonates with target audiences (51%). When it comes to industries, surprisingly, administrative and support services, real estate, and retail lead the way—ahead of the tech industry.

For the vast majority of people, AI isn’t replacing their job but transforming it, and their next job might be a role that doesn’t exist yet:

  • Globally, skills are projected to change by 50% by 2030 (from 2016)—and generative AI is expected to accelerate this change to 68%
  • More than two-thirds (68%) of this year’s LinkedIn’s Jobs on the Rise (fastest-growing roles in the US) didn’t exist 20 years ago. 
  • 12% of recruiters say they are already creating new roles tied specifically to the use of generative AI.
  • Head of AI is emerging as a new must-have leadership role—a job that tripled over the past five years and grew by more than 28% in 2023.

AI Aptitude Heats Up Across Roles and Industries

AI is going mainstream, and creative professionals are skilling up fast.

A ranked list showing what professions are using LinkedIn Learning for AI literacy. Project managers are at the top, operational specialists are at the bottom. 

Download this chart

Bar chart showing AI literacy by role for LinkedIn members. Content writers have the highest share of AI literacy at 33%, and business development managers are at the bottom, with 13%. 

Download this chart

Bar chart showing AI aptitude by industry for LinkedIn members. Administrative and support services has the highest share at 16%, and wholesale is at the bottom, with 9%. 

Download this chart

A ranked list showing what professions are using LinkedIn Learning for AI literacy. Project managers are at the top, operational specialists are at the bottom. 

Download this chart

Bar chart showing AI literacy by role for LinkedIn members. Content writers have the highest share of AI literacy at 33%, and business development managers are at the bottom, with 13%. 

Download this chart

Bar chart showing AI aptitude by industry for LinkedIn members. Administrative and support services has the highest share at 16%, and wholesale is at the bottom, with 9%. 

Download this chart

A ranked list showing what professions are using LinkedIn Learning for AI literacy. Project managers are at the top, operational specialists are at the bottom. 

Download this chart

1 / 3

And just as we saw with flexible work options, offering AI access could help companies attract top talent:

  • LinkedIn job posts that mention artificial intelligence or generative AI have seen 17% greater application growth over the past two years compared to job posts that don’t mention them. 
  • In another study54% of early-in-career and individual contributor employees—the future of the workforce—said that access to AI would influence their choice of employer. 
  • In fact, 22% of recruiters already say they’re updating job descriptions to reflect the usage of generative AI in the role.
  • And future-looking organizations are already taking action. Many of LinkedIn’s Top Companies this year—including JPMorgan Chase, Procter & Gamble, and AT&T—are offering their teams AI learning opportunities to drive transformation at scale.

These are signs that AI could be a rising tide that elevates skills across roles and industries. Entry-level workers will take on more strategic projects, while uniquely human skills like management, relationship building, negotiation, and critical thinking will come to the fore for employees at all levels. Organizations that understand this will retain and attract the best talent, and professionals who skill up will have the edge.

3. The rise of the AI power user—and what they reveal about the future.

In our research, four types of AI users emerged on a spectrum—from skeptics who rarely use AI to power users who use it extensively, with novices and explorers in between. When we studied the difference between skeptics and power users we saw notable gaps, not only between how they work but how they feel about work.

The Power User Payoff of AI at Work

Power users are reshaping the workday and reaping the benefits. 

“Slider” style chart showing how Skeptics, Novices, Explorers, and Power users use AI at work, from trying new prompts to being more creative. 

Skeptics are at least familiar with AI, but they only use it a few times a month (if ever). They say AI saves them 10 minutes or less per day. Novices are only somewhat familiar with AI (if at all) and use it only a few times a month (if ever). They say AI saves them 30 minutes or less per day. Explorers are only somewhat familiar with AI (if at all) and use it a few times a month or once a week. They say AI saves them between 5 and 30 minutes per day. Power Users are at least familiar with AI and use it at least several times per week. They say it saves them more than 30 minutes per day.

_________________

Survey Questions: 
When using artificial intelligence (AI) at work, how frequently do you do each of the following? 
We’d now like you to reflect on how you feel about using artificial intelligence (AI) in your work. To what extent do you agree or disagree with the following statements? 

Download this chart

Power users are familiar to extremely familiar with AI, using it at work at least several times a week and saving more than 30 minutes a day. And it’s paying off: power users say AI makes their overwhelming workload more manageable (92%), boosts their creativity (92%), and helps them focus on the most important work (93%)—and it helps them feel more motivated (91%) and enjoy work more (91%).

The path to becoming a power user starts with developing new habits. Power users are 68% more likely to frequently experiment with different ways of using AI—in fact, it’s the #1 predictor of whether someone will be a power user or not. When compared to other survey respondents, they’re also more likely to frequently pause before a task and ask themselves if AI can help (+49%), to keep trying if they don’t get the perfect response the first time (+30%), and to research and try new prompts (+56%). Power users also bookend their day with AI—using it to start the day (85%) and get ready for the following workday (85%).

Power users have also reoriented their work patterns in fundamental ways. They are 56% more likely to use AI to catch up on missed meetings, to analyze information (+51%), to design visual content (+49%), to interact with customers (+49%), and to brainstorm or problem-solve (+37%). And they’re already moving past individual tasks: they’re 66% more likely to redesign their business processes and workflows with AI.

The research also shows that power users are empowered by a different kind of organization. At their companies:

  • Senior leaders lean in: AI power users are 61% more likely to hear from their CEO about the importance of using generative AI at work, 40% more likely to hear from the leader of their department, and 42% more likely to hear from their manager’s manager. 
  • Company culture is change-ready: AI power users are 53% more likely to receive encouragement from leadership to consider how AI can transform their function and 18% more likely to say their company encourages innovation.
  • They get tailored training: AI power users are 37% more likely to say their company has a virtual learning program. They’re also more likely to have received training on prompt writing (+37%), how to use AI for their role or function (+35%), or specific use cases such as writing or analyzing data (+32%).

“To stay ahead of the curve, we’ve made AI training a priority to ensure everyone can leverage the power of Copilot for Microsoft 365 and other AI solutions. We also launched the GenAI Academy, supporting employee growth and development with the aim of increasing ambassadors and GenAI power users across the globe. We are already seeing benefits that are transforming the way we work and innovate.”

—Sheila Jordan, SVP, Chief Digital Technology Officer, Honeywell

AI power users provide a window into the future—revealing what’s possible when employees embrace new ways of working and leaders lean in.

Copilot Study: How AI Could Reshape the Workday

Microsoft researchers designed a six-month randomized control trial of 60 Copilot customers across industries. The study is the first mass-scale observation of 3,000 individuals using AI in their natural work environment with no interventions from the researchers to encourage use. Preliminary results show how AI could reshape the anatomy of the workday in fundamental ways—reducing time spent in inboxes, making meetings more valuable, and increasing time spent on high-value focus work.

Icon representing email.

Emails: Overall, Copilot users read 11% fewer individual emails and spent 4% less time interacting with them. The customers who saw the most impact spent 25%45% less time reading emails.

Icon representing meetings.

Meetings: In some companies time spent in meetings increased, in others it decreased. One hypothesis is that AI makes meetings more valuable—as stores of information and a shortcut to creation, like a brainstorming meeting, easily turned into a first draft. For some companies, the increased efficiency leads to fewer meetings, and at others the increased value leads to more. As AI capabilities progress, researchers expect this effect to continue—allowing us to reduce time in some meetings while making the meetings we do have more valuable.

Icon representing meetings.

Documents: Overall, Copilot users edited 10% more documents in Word, Excel, and PowerPoint—the companies that saw the largest impact noticed a 20% increase. This may suggest that people are repurposing the time they save for high-value focus work like creating and consuming information.

The Path Forward

The opportunity ahead for leaders is to channel employee enthusiasm for AI into business transformation. This will look different for every organization, but here’s how to get started.

  • Identify a business problem, then apply AI: There are efficiency gains to be had across every function—the key is to pick a process and apply AI. For example, start with customer service and focus on improving call-handling time. Global advertising network dentsu applied AI to its creative development process. Estée Lauder is using it to reimagine product development and customer experience. 
  • Take a top-down, bottom-up approach: Going from experimentation to transformation requires engagement at every level of the organization, from the CEO to the entry-level employee. Business gains will come when you enlist your business line leaders to activate teams around AI. As we’ve rolled out Copilot at Microsoft, we’ve relied on internal champions at all levels to model and spread AI enthusiasm and aptitude.    
  • Prioritize training: AI power users aren’t doing it on their own—they receive ongoing training, both on universal tasks and uses more tailored to their role and function. LinkedIn Learning is a great place to start to skill up, and the Copilot Scenario Library provides use cases for specific roles and functions.

We’ve arrived at a pivotal moment for AI at work. Just as we look back at the pre-PC era, we’ll one day wonder how work got done without AI. Already, AI is helping people be more creative and productive, and giving job seekers an edge. Over time, it will change every aspect of work. As we reach the hard part of this tech disruption—turning experimentation into tangible business impact—companies that face the challenge head-on will surge ahead. In this moment, fortune favors the bold.


See how the data compares for small and medium-sized businesses and in US metropolitan areas. Learn how Microsoft and LinkedIn are innovating to help organizations and professionals thrive in the era of AI.

Enabling your AI transformation journey with Microsoft Viva

A year into working with Microsoft Copilot, we’ve learned a lot from our customers about how people are using AI at work. We’ve also learned from our own company-wide rollout to more than 200,000 employees—what’s working, where there are challenges, and what early behaviors can teach us about broader impacts to adoption and establishment of new work patterns. One of the biggest takeaways is that AI reinvention is a whole new way of working that involves both software and culture. It’s a cultural shift. Microsoft Viva empowers leaders and organizations to make that shift. We’re excited to announce new capabilities to help drive enterprise-wide adoption of Copilot, including the general availability of Microsoft Copilot Dashboard and Microsoft Copilot Academy, powered by Viva, which will be available to all Copilot for Microsoft 365 customers.

Microsoft Viva

Empower and engage your workforce with next-generation AI and insights in Microsoft Viva.

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Microsoft Copilot Dashboard is now generally available

The Microsoft Copilot Dashboard is an out of the box report designed for business leaders to easily understand the impact of Copilot for Microsoft 365 by providing privacy-protected insights across every stage of your AI transformation journey. Building on the initial release at Microsoft Ignite, which included readiness and usage data across Microsoft 365 apps, this release offers additional pivots that combine Copilot usage metrics with organizational context and collaboration data, enabling deeper views of adoption and impact. Copilot customers will have the flexibility to filter by attributes like department, teams, or roles, understand differences between groups, and compare those same measures between users and non-users. Viva Insights customers can use analyst workbench capabilities to dive deeper with custom reports, including incorporating data from other relevant sources. And for a limited time only, Copilot for Microsoft 365 customers will be eligible to access Viva Insights at no additional cost.  

https://www.microsoft.com/en-us/videoplayer/embed/RW1kahq

We are also excited to announce that starting in 2024 Q3, the Copilot Dashboard will be available to all Copilot for Microsoft 365 customers at no additional cost and will not require a Viva license. You can access the dashboard in the Viva Insights app in Microsoft Teams or via the web app. Select the “Copilot Dashboard” option from the left navigation menu and start exploring results from your organization. Additionally, Copilot for Microsoft 365 customers will be eligible for a promotional offer that will provide access to all of Viva Insights, including Copilot Dashboard, as well as access to advanced insights and manager and leader insights. Contact your account team to learn more about how you can take advantage of this offer. 

In addition to having the right data-driven insights, successful AI reinvention often requires a change management strategy that includes arming employees with the right knowledge, developing clear and consistent communications, and understanding employee feedback to address any gaps or challenges. Microsoft Viva helps you develop employee skills, drive awareness, foster champions, and dig deeper into the impact of Copilot across your organization.  

Enable employees with AI knowledge and skills 

Our Work Trend Index showed that 82% of leaders said their employees will need new skills to be prepared for the growth of AI. I’m excited to announce the general availability of Microsoft Copilot Academy, where we’ve centralized those learning experiences for your organization to supercharge their Copilot skills. Copilot Academy is available in Viva Learning and starting in 2024 Q3, it will be available to all Copilot for Microsoft 365 customers at no additional cost and will not require a Viva license. 

The Copilot Academy includes curated learning paths designed by Microsoft experts to help your employees discover, learn about, and use Copilot experiences effectively. The initial release features a combination of standard generative-AI learning content (such as “Intro to prompts”) and a series of learning paths specific to Copilot for Microsoft 365 (such as “Summarize email threads with Copilot in Outlook”). We will continue to enhance Copilot Academy in the coming months, including hands-on experiences hosted by Copilot Lab in our next release.  

graphical user interface, text, application, email

Copilot Academy is available in Viva Learning, your central hub for learning, so it’s easy for users to access, discover, and share within the Microsoft 365 tools they’re already using. It is preloaded and requires no admin setup or configuration, so your Microsoft 365 admins can focus on helping drive Copilot adoption. Check out our setup documentation to get started, and stay tuned for updates on content, experience, and feature enhancements coming soon. Additionally, to help our customers develop a skillset related to AI tool usage—like prompt engineering—we’ve developed a set of learning content available on Copilot Lab and Microsoft Learn that you can access today. 

Build excitement and momentum around Copilot

Getting the word out, often and early, about new technologies like AI is key to successful change management. With Viva Amplify, an internal communications platform, you can elevate your Copilot messaging and energize employees by reaching them in the channels they use most often—email, SharePoint, Microsoft Teams, and Viva Engage. And we’ve designed the new Copilot Deployment Kit in Viva Amplify specifically to help you launch Copilot campaigns with ease. Your corporate communications team, your change team, or your early champions can use pre-built campaign templates to drive awareness, and help employees learn what it can do for them. It comes with pre-drafted content, videos, guides, and publications that can easily be customized and sent to help users learn about Copilot. And in the reporting tab, you have rich campaign analytics to understand engagement and where to make improvements.  

The new Copilot Deployment Kit includes editable campaign templates to help with rollout.

Grow the Copilot conversation through community

Fostering leadership communications and AI champions in your organization can also help accelerate Copilot adoption. Viva Engage can enable leaders and community champions to share strategy, learnings, and experiences broadly with their organization. In the coming weeks, Viva Engage will add built-in capabilities to help you accelerate adoption, where admins can enable a new custom-made Copilot community with one click that launches an onboarding checklist, recommends pre-seeded content and conversation starters, and supports dynamic community membership based your organization’s existing Copilot licensing allotment.  

The new pre-seeded Copilot community comes with an onboarding checklist, dynamic membership, and content recommendations

Corporate communicators or community managers can build campaigns for Copilot based on what people are talking about, so the conversation remains relevant and reaches the right people. As people post comments, Copilot can help draft responses and provide analytics around engagement, trending topics, reach, and sentiment. And people can use Answers in Viva to ask questions and find Copilot knowledge and resources around the organization. The new Intelligent Importer—now generally available—makes it easy to generate and add your own question-and-answer for this community to support commonly asked questions.  

Upload your own Q&A from a Word document directly into Answers in Viva.

And lastly, new network analytics include detailed engagement metrics and theme extraction to show what’s trending and what’s top of mind for employees across all communities. 

graphical user interface, text, application

Gain a deeper understanding of AI readiness, adoption, and impact

Innovative companies and early adopters keep up with their Copilot deployment by engaging employees through the journey, that includes continuously seeking employee feedback and making the right adjustments to manage a successful rollout. In addition to using Viva to measure organizational-wide employee engagement on your AI transformation strategy, we’re introducing new research-backed Microsoft Copilot Impact survey templates in Viva Glint and Viva Pulse designed to gauge sentiment on how Copilot is impacting employees while benchmarking those insights against industry research. The survey results will integrate directly with the Copilot Dashboard so that talent and business leaders can see the data in a unified view. Questions will include:

  • Quality: Copilot helps improve the quality of my work or output.
  • Effort: Using Copilot helps me spend less mental effort or mundane or repetitive steps.
  • Speed: Copilot allows me to complete tasks faster.
  • Productivity: When using Copilot, I am more productive.
TBD

By combining workplace collaboration and behavioral insights with employee survey data, Microsoft customer, dentsu, one of the top creative media companies in the world, was able to see the direct value and productivity impact of Copilot on its workforce.

“Our recent analysis shows employees are saving at least 15 minutes, if not 30 minutes a day by using Copilot. We are seeing a noticeable shift in how they are using the technology, spending less on meetings, emails, calls, or chats, using the time they get back to focus on deep work without interruptions and to invest in their teams.”—Kate Slade, Director of Emerging Technology Enablement at dentsu

Start using Microsoft Viva to help you drive Copilot adoption today

We invite you to discover the full capabilities of Microsoft Viva and the Copilot Dashboard as we prepare for the future of work together. Reach out to your Microsoft account team to get started today. 

To learn more about Microsoft Viva and how it can help you on our AI transformation journey, download our Copilot Success Kit, which includes a detailed overview on how to use each Viva app to accelerate Copilot adoption and engagement. Also, sign up for our upcoming webinar series to hear how our customers are using Viva to drive Copilot adoption and measurement.  

Workers worldwide are embracing AI, especially in small and medium-size businesses

In May 2024, we published the 2024 Work Trend Index Annual Report, a joint report from Microsoft and LinkedIn that looked at how AI will reshape work and the labor market broadly. As we reviewed the data, a surprising theme emerged: when it comes to using AI to get work done, employees are outpacing the companies that employ them for AI adoption—bringing their own AI to work and without the training, oversight, and data protection needed to ensure it can be used responsibly and securely. And among small and medium-sized businesses (SMBs), the number of employees engaging in “Bring Your Own AI” (BYOAI) is even higher, so it’s essential that SMB leaders move quickly to develop a vision and a plan for AI at work. Below are some key insights from the Work Trend Index report that can impact small and medium-sized business leaders, as well as the actions you can take to prepare your organization for AI and better leverage its benefits so you can maintain your competitive edge.  

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Leaders need to catch up with AI implementation

Many SMB workers around the world are already using AI tools. But while SMB leaders agree AI adoption is critical to remain competitive, 61% also say their company lacks a vision and a plan to implement AI. SMB employees are taking things into their own hands and keeping AI use in the workplace under wraps with 80% of SMB employees bringing their own AI tools to work. And yet, 49% are reluctant to admit using AI on their most important tasks. This gap between vision and reality highlights an opportunity for business leaders to build a comprehensive AI strategy for their business—one that results in more time to focus on customers, products, and services. 

Small and medium-sized businesses see AI as a competitive advantage  

SMB leaders are seeking individuals proficient in AI to fill roles within their companies with over 60% saying they wouldn’t hire someone without AI skills. 79% of SMB employees believe that AI skills will provide them with more job opportunities; providing training and driving AI adoption is key to keeping employees and attracting new talent. Employees and leaders agree—upskilling on AI is key. 

Copilot at work: How AI is helping Joos

AI can be a game-changer by helping you and your team save time so you can focus on what matters most to you and your business. An example of AI’s impact in an SMB organization is Joos, a supplier of mobile charging stations based in the UK but with a growing international presence despite its relatively small team. Because Joos’ leaders implemented Copilot for Microsoft 365 and made it available to the entire organization, it quickly helped streamline operational tasks freeing its people up to focus more closely on customers. 

“Since integrating Copilot, our customers have benefitted from faster email responses and more personalized interactions, as Copilot enables us to better understand and anticipate our customers’ needs.”—Jeannette Ikonga, Head of Client Success and Customer Experience at Joos

The path forward for SMB and AI

The opportunity for SMB leaders is to channel employee enthusiasm for AI into business transformation. This plan will look different for each business, but here’s how to get started:  

Begin by identifying a business problem and then apply AI. There are efficiency gains to be had across functions—the key is to pick the right process. To make this easier, identify employees who are enthusiastic about AI, form them into a small group, and use them as your AI champions. Once you’ve chosen a process, make sure you can track its impact. For example, if you’re applying it to customer service, track how much faster calls are handled and how that success affects other parts of your operation.  

Integrate AI tools across your organization. Use AI within your existing infrastructure to enable it to deliver personalized, relevant, and actionable responses. To best manage policies and practices for data protection and privacy, choose AI tools that can be easily used with existing security measures in your business’ infrastructure. And do a quick privacy audit before rollout begins to make sure your data is labeled properly so only those who should have eyes on a file get access.

Take a top-down, bottom-up approach. Going from experimentation to transformation requires engagement throughout the organization. Because SMB employees tend to have a closer relationship with their leadership, you need to ensure that your plan aligns with the vision you’ve already promoted. It should contain a clear, guided process that everyone can follow to activate AI for their teams and in their everyday work. Your AI champions can be an invaluable help here, promoting your plan, ensuring that deployments go smoothly, and encouraging employees to develop their AI aptitude so they can eventually use AI more creatively. You’ll want to widely deploy AI across functions and various roles so employees can share insights and learn from each other. 

Lastly, prioritize training. Even AI power users can’t do it on their own—they need to receive ongoing training, both on universal tasks and on uses more tailored to their role and function. There are plenty of AI training and implementation resources readily available online that can help SMBs work successfully with AI. For instance, the AI courses in LinkedIn Learning and the Copilot Scenario Library, which contains guided examples on how to use AI in specific workflows. But online training is only half the battle. Group training is also essential. SMBs have an advantage here because these discussions can cover AI’s effects across large swaths of the business. They will also help you identify those enthusiastic employees you’ll be turning into your AI champions.  

What is Microsoft 365 FAQ

  • What is Microsoft 365? Microsoft 365 is a cloud-based suite of software tools designed to help you do more—with best-in-class communication, design, and data management apps, intelligent cloud services, and advanced security. Access your data from anywhere, collaborate with team members in real time, meet with people virtually, and use thousands of predesigned templates to better communicate with customers and manage your business—all with built-in security technology that safeguards your data and devices from anywhere.
  • How do I choose the right Microsoft 365 plan for my business? Use the Microsoft 365 plan chooser to find the right plan for your business.
  • Where can I learn more about the value I get with Microsoft 365? Download the full plan comparison table.
  • What is Microsoft Defender for Business? Microsoft Defender for Business is an endpoint security solution designed to help businesses with up to 300 employees. It helps protect against cybersecurity threats, including malware and ransomware, in an easy-to-use, cost-effective package. Microsoft Defender for Business is included with Microsoft 365 Business Premium and is available as a standalone product. Learn more.
  • Copilot for Microsoft 365 frequently asked questions Find more answers to frequently asked questions. Learn more.

Leading in the era of AI: How Microsoft’s platform differentiation and Copilot empowerment are driving AI Transformation

Microsoft Copilot logo illustration

A Copilot on every desk, every device and across every role is core to Microsoft’s mission to empower every person and every organization on the planet to achieve more. By bolstering the services customers know and love with our Copilot capabilities across the Microsoft Cloud, we are enabling zero-shot innovation — the ability to effectively gain value out of the box — for their businesses to increase productivity, creativity and inclusive collaboration. ISVs, digital natives, startups and the rest of our partner ecosystem are leveraging our Copilot stack to build AI solutions that are reshaping business processes across industries. We continue co-innovating directly with customers on our open cloud platform to bend the curve on innovation by identifying AI design patterns; then integrating and applying data to solve their most pressing challenges faster and more efficiently than ever before. Underpinning it all is the need for a strong cybersecurity foundation, and the work we are doing to ensure this critical imperative is met. No one is immune from bad actors, and we remain committed to transparency and trust in our approach to protecting customer and partner data. By empowering organizations with industry-leading cloud and responsible AI solutions, paired with our focus on security, we are helping them unlock opportunities that deliver pragmatic business outcomes. I am proud of the work we have done this past quarter that exemplifies our approach to enabling AI Transformation, and the success of our customers and partners across industries who have embraced it.

Just this week we announced our strategic partnership with The Coca-Cola Company to accelerate AI Transformation enterprise-wide as well as across its global network of independent bottlers, and shared news of our partnership with Cognizant to drive enterprise AI adoption for millions of users. We are expanding our work with G42 to accelerate responsible AI innovation in the United Arab Emirates and beyond while accelerating digital transformation securely across the Middle East, Central Asia and Africa with expanded access to services and technologies. We are also building on our relationship with Cloud Software Group to bring joint cloud solutions and generative AI capabilities to more than 100 million people.

We continue to shape the future of industry alongside our customers to help them differentiate their businesses. At CES, we showcased how our customers and partners are innovating across the automotive and mobility industry with generative AI to solve deep business problems and create new opportunities, and revealed the Copilot key for Windows 11 PCs. At NRF, we shared new copilot templates to help retailers incorporate generative AI across the shopper journey while enhancing the experience for store associates and making AI implementation more accessible. Just recently at HIMSS, we announced Microsoft’s role as the technology enabling partner for the Trustworthy & Responsible AI Network, a consortium of healthcare leaders aimed at operationalizing responsible AI principles to improve the quality, safety and trustworthiness of AI in healthcare.

Air India plane in flight
Air India harnesses AI for operational excellence with Copilot for Microsoft 365.

Enabling pragmatic AI innovation with Copilot capabilities to deliver immediate value

Companies like AmadeusAAMITotalEnergies and Cushman & Wakefield are leveraging Copilot for Microsoft 365 to enrich customer interactions and advance high-priority projects. Visa employees are transforming how they work to better serve the needs of their clients and Banca Transilvania is boosting efficiency and innovation while delivering the highest quality of customer service. Emirates NBD engineers are solving their most complex problems while remaining within their development environments, and 96% of early adopters at CommBank have shared that Copilot is making them more productive. Colombia-based Cenit is experiencing rapid adoption of Copilot to empower employees to be more creative, productive and collaborative. U.K.-based law firm Clifford Chance is helping employees automate daily tasks like meeting notes, email drafts and inbox management with AI and natural language processing, while Air India built a plugin to gain real-time access to flight and operations data to empower better decision-making.

With Copilot in Dynamics 365 Customer Insights, Northrop & Johnson achieved a 250% increase in charter bookings while helping team members save time, boost productivity and enrich the quality of engagement with their customers. Using Power Platform and Microsoft Copilot Studio, Cineplex is saving employees over 30,000 hours annually in manual processing times and reducing ticket refund handling time from 15 minutes to under a minute. Northern Trust is using Microsoft Copilot for Service to modernize its client relations organization, streamline employee processes and elevate the client experience. Teams at EPAM Systems are leveraging Microsoft Copilot for Sales to improve sales processes and better support its business strategies, while freeing up time to spend with customers.

Worker at Blue Yonder
Blue Yonder optimizes supply chain orchestration with Azure OpenAI Service.

Building AI design patterns that bend the curve on innovation and intelligently reason over data to solve business challenges

Icertis is leveraging Azure OpenAI Service and its proprietary AI models in conjunction with its extensive data lake to uncover cost savings, enhance compliance and reduce risk across millions of legal contracts. Insurance company FWD Group is using the service to enhance customer experiences and operations across its lines of business, and Singapore-based CapitaLand Investment has saved 1 million Singapore dollars and 10,000 work hours per year with data-driven AI models. With Azure OpenAI Service as the secure foundation for its supply chain platform, Blue Yonder is harnessing AI and machine learning to provide real-time decision making for businesses across 78 countries. Homes & Villas by Marriott Bonvoy and Publicis Sapient are making it easier for travelers to find the right vacation homes through natural language search powered by large language models within Azure OpenAI Service, and Miral is curating some of the most sought-after leisure, entertainment and tourism activities with a 24/7 AI-powered concierge. Using several AI models, Australian retailer Coles developed an edge computing platform that makes 1.6 billion informed predictions each day so customers can find exactly what they are looking for across its 850 stores.

With Microsoft Fabric, Melbourne Airport is synchronizing flight bookings and ground transportation data to project demand while maintaining efficiency, reliability and safety of its operations. Rail freight operator Aurizon is deriving better data insights from 400 sensor-equipped locomotives to enhance cost efficiency, scalability and predictive maintenance. Seair Exim Solutions is increasing export-import trade data ingestion speeds by 90% to empower its global shipping industry customers with improved insights more quickly with help from Mandelbulb Technologies, while Dener Motorsport is using Fabric and real-time analytics to help automotive engineers detect and resolve car issues within minutes — down from nearly half an hour. By hosting its data within Azure Kubernetes, Windstream is improving its custom GPT platform to help employees find the information they need faster across 100,000 indexed documents. To promote financial inclusion, Trusting Social focused on a strong data foundation paired with AI services to enable the development and deployment of solutions that assist more than 130 financial institutions across Asia. Sasfin Bank worked with Legal Interact to implement a unified document management system to analyze contract clauses and streamline legal operations and workflows using Azure Cognitive Services and Azure SQL. TomTom has deployed GitHub Copilot to its developers, resulting in 85% of the company’s engineers feeling more productive and 70% saying it enables them to focus on more satisfying work. Meesho — a leading online marketplace in India — is using a generative AI chat agent to increase inquiry resolution by 40% and customer satisfaction by 25%, while leveraging GitHub Copilot to streamline code delivery and testing for its 200+ developers.

Grupo Bimbo plant
Grupo Bimbo bakes in end-to-end data security and compliance with Microsoft Purview.

Strengthening cybersecurity foundations with industry-leading cloud and responsible AI solutions

Microsoft’s Secure Future Initiative (SFI) reflects our commitment to continually advancing the built-in security of our products and services. We recently announced the general availability of Microsoft Copilot for Security — the industry’s first generative AI solution designed to help security and IT professionals do their work with greater speed and accuracy. In our latest Copilot for Security economic study, security analysts using the Copilot were 22% faster and 7% more accurate across all tasks, with 97% saying they want to use it again. Our ability to offer this solution to customers is bolstered by more than 100 partners such as Capgemini, Cisco and Darktrace who are committed to working with us to deliver trusted, responsible AI solutions. In collaboration with TC1 Labs, Pacifico Seguros has become the first company in Latin America to implement Copilot for Security with a Zero Trust approach, strengthening its security defenses and confidently preparing the company for future security challenges. Security professionals at Enverus are saving hours per day on low-value tasks with Copilot, allowing them to focus on strategic work and help elevate the impact of their security team. Wipro is using the solution to help employees save time and act quickly to improve outcomes across its business.

Using the Microsoft Defender security stack, Del Monte Foods increased security visibility and coverage across its IT environment, reducing security risks by 50% and improving its security response and remediation capabilities. To streamline its security operations, Jones Lang LaSalle implemented Microsoft Defender for Endpoint with help from Tanium, reducing cybersecurity spending by 20% and enhancing protection for nearly 90,000 endpoints. Türkiye-based Demirören has adopted a Zero Trust security model by unifying its security solutions to protect essential business data and enhance threat detection and response capabilities. Paytronix, a provider of customized digital experiences for restaurant and convenience store guests, improved its security profile by seamlessly migrating data for 250 million user accounts to Azure without interruption. The Audi Group’s IT department is simplifying endpoint management and safeguarding its hybrid workforce across 12 countries with enhanced security using Microsoft Intune. To ensure robust data protection and seamless access for authorized personnel, SLT-MOBITEL is using Microsoft’s AI-powered security products to fortify end-user devices and services while simplifying information security and compliance. Oregon State University and Grupo Bimbo are utilizing Microsoft data security solutions to safeguard their environments and confidently prepare for their continued adoption and deployment of AI.

Embracing AI Transformation has become a priority for organizations around the world seeking to unlock AI opportunities. Whether helping our customers adopt and scale AI with our Copilot capabilities or building unique AI strategies leveraging our open platform and partner ecosystem, we are humbled to work with you to drive pragmatic business outcomes and differentiated industry leadership. Our commitment to your success is unwavering. We will continue building upon our trusted relationships and our focus on responsibility and security so you can move forward with confidence in your AI journey. I remain inspired by what we have done — and what we will do — to help our customers and partners achieve more.

5 Ways AI Can Help Small Businesses

In the quickly changing world of small business, AI is becoming a key ally. It’s already helping businesses grow, become more efficient, and make better decisions.  

Because AI tools are still fairly new, the future possibilities are endless—right now, companies are only scratching the surface of the AI impact on business. AI is changing, and the future holds even more potential as small-business AI evolves. In the meantime, read on to learn five ways that AI is making a difference for small businesses today. 

1. Enhancing customer service

A large portion of customer service work is spent answering repetitive and straightforward questions, which takes up valuable time. 
 
Enter AI for small businesses—a game-changing way to increase customer service efficiency. AI tools excel at automating responses to routine questions, freeing up customer service representatives or small-business owners to focus on more nuanced and personalized interactions. By automating replies to common questions, small businesses can significantly increase the efficiency of their customer service, so clients receive faster assistance, even during peak times. 
 
Impressively, you can also train AI to emulate your business’s brand voice and tone. This maintains brand consistency and creates a cohesive, personalized customer experience (CX), which is noticeably improved compared to older, more robotic sounding chatbots.

2. Boosting employee productivity

Small-business AI offers a versatile productivity aid that’s applicable across all kinds of roles and departments. Much like how AI helps customer service roles, it reduces repetitive and time-consuming tasks so employees can redirect their work to more complex projects that require creativity, strategic thinking, and a human touch. 
 
Some examples of tasks that an AI productivity tool can tackle include:

  • Streamlining administrative work, including data entry, file organization, appointment scheduling, document management, and expense tracking.
  • Improving time management by having AI analyze your work patterns and suggest prioritized task lists. 
  • Quickly catching you up on meetings you’ve missed by providing an outline from the recording with the main points and takeaways.
  • Providing employee training and professional development through AI-personalized programs that take individual learning styles and preferences into account.
  • Simplifying communication by asking AI for help writing an important email or summarizing long chat and email threads that you need to catch up on.

The AI impact on business in these scenarios goes beyond being helpful to individual employees—increased productivity and efficiency contribute to business growth overall.

3. Improving marketing efficiency

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Using AI for small business marketing is a powerful and efficient way to take your marketing campaigns to the next level. The AI taps advanced algorithms and data analytics to optimize different parts of the marketing process. Here are several examples of AI for small business marketing:

  • Personalized CX. AI can draw on your existing customer data to create personalized and targeted marketing campaigns. By understanding individual preferences and behaviors, AI for small businesses delivers relevant content, leading to higher engagement and conversion rates.
  • Predictive analytics. Forecast future trends and consumer behaviors with AI that pulls from your historical data. This allows your marketing team to make data-driven decisions, optimize campaigns, and allocate resources properly, improving the overall impact of your marketing.
  • Lead scoring and qualification. Automate lead scoring and qualification based on prior customer interactions and behaviors, helping ensure that you prioritize leads more efficiently by focusing efforts on prospects with higher conversion potential.
  • Better-informed pricing strategies. Small-business AI can optimize pricing strategies by analyzing market trends, competitor pricing, and customer behavior. As a result, you’ll have the information you need to price products competitively and in line with market demand. 
  • Social media management. AI tools can assist in managing and scheduling social media posts, analyzing engagement metrics, and identifying the ideal times to post, helping marketers maintain an active online presence while maximizing the effect of their social media campaigns.
  • Ad targeting. AI enhances ad targeting by analyzing audience data and finding the most relevant segments. AI-driven algorithms can also improve ad campaigns in real time by adjusting bids and placements to maximize ROI.
  • Email marketing automation. By automating the email process with small-business AI, you’ll be able to segment audiences with personalized content much faster. In turn, the overall process for your team becomes streamlined, allowing employees to focus on strategy. 
  • Customer journey analysis. From initial awareness of your product or service to converting consumers into customers, small-business AI is great at analyzing the entire customer journey. And with AI suggestions for areas that could be improved, marketers can refine their strategies to create a smoother and more effective CX.

4. Strengthening data-driven insights

Traditional data analysis might involve many hours spent studying datasets and consulting others to see if their opinions about what the data say match with yours. But with small-business AI, you’ll dramatically cut down analysis time and be able to focus on strategic next steps based on the AI-provided insights. Here are some examples: 

  • Sentiment analysis. Use AI to analyze text data, such as customer reviews and social media comments, to gauge sentiment. Sentiment analysis helps you understand customer feedback, identify areas for improvement, and tailor strategies based on public perception.
  • Inventory management. Transform how you handle inventory by having AI analyze historical sales data, demand patterns, and supply chain dynamics. This helps ensure that stock levels are properly maintained, reducing holding costs and minimizing the risk of stockouts.
  • Recommendation engines. An AI-driven recommendation engine reviews customer preferences and behaviors to suggest personalized products or services. As a result, you’ll enhance the CX and increase the likelihood of upselling or cross-selling.
  • Workforce analytics. Have AI examine your workforce data to find where you need more staff, identify skill gaps, and improve employee productivity.
  • Financial analysis. Get robust insights into budgeting, cash flow forecasting, and financial performance to make more informed financial decisions and allocate resources effectively.
  • Fraud detection and security. Feel more at ease about financial transactions and online interactions with AI that detects anomalies and patterns associated with fraudulent activities. This enhances the security of small businesses by providing real-time insights and alerts, which will help mitigate potential risks.

Because many AI data-analysis tools are built to be conversational in nature, the learning curve is minimal—just ask the AI to perform your desired task, no formulas or code necessary.

5. Jumpstarting content creation 

The popular saying “content is king” has been around for so long for good reason—the quality and relevance of your content play a major role in your business’s success. Consider the following ways that AI for small businesses can assist you with content creation and ideation:

  • Brainstorming. Sometimes the biggest barrier to getting started writing new content is staring at a blank screen feeling overwhelmed. To unstick yourself, ask an AI assistant to help you come up with ideas. For example, ask it to suggest product names, how to approach making a presentation on a specific topic, or best practices for capturing an audience’s attention quickly.
  • Drafting outlines. Speed up your approach to writing longer-form content, such as white papers, blog posts, reports, and articles, by telling an AI tool the subject you’re writing about and the main points you’d like to cover. 
  • Research. As you set out to write content and specific questions occur to you, simply ask the AI. Depending on the AI tool you’re using, it may also provide you with the sources for the answers, which is helpful when determining if the answer could have any bias. 

Although AI is a powerful writing tool, it’s not infallible. Be sure to fact check any output you receive from it to make sure your content stays accurate and trustworthy.

Now that the benefits of AI for small businesses are stronger than ever before in terms of improving customer service, productivity, marketing, data analysis, and content, it’s compelling to think about what the future AI and small business landscape will look like as the technology continues to expand.

Boost efficiency and cost savings with new sustainability guidance in the Cloud Adoption Framework

Sustainability in a cloud estate can help ensure long-term operational efficiency, cost savings, and alignment with increasing global eco-regulatory requirements.

By aligning to sound sustainability practices, businesses can significantly lower environmental impact, future-proof operations, and derive competitive advantages in an eco-conscious marketplace.

In October 2022, we published new guidance on sustainability and cloud efficiency through the Azure Well-Architected Framework sustainability workload guidance, helping architects and developers design better and more optimized systems with sustainability in mind.

Today, we’re happy to announce the updated guidance around sustainability in the Cloud Adoption Framework (CAF), helping executives, IT decision- makers, platform managers, IT operations, and other relevant roles with their sustainability journeys.

Talking about sustainability end-to-end

The Microsoft Cloud Adoption Framework (CAF) provides a comprehensive, end-to-end approach for organizations to successfully adopt and manage cloud technologies, ensuring that their cloud journey is seamless and efficient.

As organizations continue to evolve and adapt to new technologies and business needs, CAF serves as a constant guide, enabling them to revisit and reassess their strategies, plans, and implementations. This iterative approach ensures continuous improvement and alignment with business objectives, making CAF a vital tool for organizations throughout their cloud journey.

The demand for sustainable cloud environments and green software grows, and CAF plays a crucial role in supporting organizations throughout their end-to-end cloud journey, helping them adopt eco-friendly practices and align with sustainability goals.

Cloud Adoption Framework Strategy

Customers are increasingly evaluating the cloud’s contributions to their environmental goals, as it can help reduce carbon emissions and resource use. Moving from on-premises data centers to the cloud can help reduce up to 98 percent of carbon emissions. To achieve long-term sustainability goals, it helps to define cloud strategies that incorporate sustainability outcomes and benefits for your business.

  • Build green teams and set goals for the teams owning sustainability.
  • Sustainability for your company’s brand
  • Insights on regulatory compliance
  • Help in understanding your current emissions
  • Get guidance on recommended tools and resources
  • See examples of sustainability outcomes

To learn more, see Sustainability outcomes and benefits for business – Cloud Adoption Framework.

Plan

Prioritizing sustainability in your cloud and business planning is essential if you want to get a head start to reduce environmental impact, showcase Corporate Social Responsibility (CSR) commitment, and meet regulations quicker.

Diving into this section helps you understand the importance of:

  • Identifying your current emissions as you plan ahead
  • Design roles and responsibilities, nominate a sustainability lead, and define a clear RACI (Responsibility, Accountability, Consulted, and Informed)
  • Skilling to build a sustainability community and to dive into learning resources
  • Defining reporting standards, as well as some considerations on risk management

To learn more, see Sustainability considerations in cloud adoption planning – Cloud Adoption Framework

Govern

The guidance helps you set sustainability and cloud efficiency guidelines that can decrease expenses and align with compliance standards. 

With proper policy control, you can configure how certain aspects of your Azure estate should be restricted and used. Implementing governance for sustainability doesn’t have to be complex.

Here are some example guidelines to demonstrate how to promote sustainability, achieve cost benefits, and guide sustainability discussions within your organization.

  • Deploy to low-carbon regions to help your organization meet sustainability goals, reduce carbon emissions, and save costs.
  • Schedule workloads to run during low-carbon periods to reduce the carbon footprint
  • Restrict service tiers with policies, allowing only certain SKUs to be deployed to avoid over-provisioning.
  • Track workload consumption and notifying stakeholders and owners can help drive awareness of over-consumption and unnecessary carbon emissions.

To learn more, see Sustainability considerations in your cloud governance strategy – Cloud Adoption Framework

Manage

Getting sustainability alignment in cloud management and operations helps drive carbon awareness in your teams and can ultimately work toward achieving your sustainability goals.

Guidance in this section helps you further understand things like:

  • Monitoring carbon emissions
  • Using cost as a proxy for sustainability
  • Finding opportunities to schedule workloads
  • Monitor for services to retire
  • Removing unused data
  • Gather sustainability insights with the Emissions Impact Dashboard
  • Learn about demand shaping

To learn more, see Sustainability considerations in cloud management – Cloud Adoption Framework

Summary

The sustainability guidance in the Cloud Adoption Framework helps you understand end-to-end sustainability considerations in your cloud estate. With the introduction of sustainability guidance across methodologies, you get exposed to ideas of driving sustainability from multiple perspectives, regardless of where in your cloud journey you are.

Next steps in sustainability with Microsoft

Continue your sustainability journey with these additional learning resources.

  • Microsoft Well-Architected Framework—Sustainability workload guidance is a set of recommendations and best practices for designing workloads on Azure with relevant considerations for sustainability and cloud efficiency.
  • Microsoft Sustainability Manager offers a scalable solution centralizing data analytics for seamless, integrated, and automated sustainability management, catering to organizations at all sustainability levels. It streamlines manual tasks, facilitating efficient recording, reporting, and mitigation of emissions, water, or waste impact.
  • Microsoft Cloud for Sustainability helps organizations accelerate sustainability progress and business growth with a set of Environmental, Social, and Governance (ESG) capabilities.

Accelerate AI transformation with skill building

AI transformation starts
with skill building, and
effective AI skill building
starts with Microsoft Learn.
Today, businesses are at a significant inflection point
as artificial intelligence (AI) adoption is skyrocketing,
empowering teams everywhere to achieve more. A
recent IDC study commissioned by Microsoft found
that 71% of companies already use AI, while 22% plan
to do so within the next 12 months. Yet, despite this
momentum, 52% of companies report that a shortage
of skilled talent is the biggest barrier to implementing
AI at scale.1
Business leaders looking to prepare their
organizations for AI transformation need a cohesive,
strategic AI adoption plan grounded in a companywide skill-building initiative.
AI’s ubiquity across business functions means
that companies need to approach AI skill building
differently from traditional technical learning programs.
Organizations need to consider how to upskill their
entire workforce—from leadership to IT to line of
business users—to maximize their investment in AI.
For organizations ready to start, Microsoft Learn has
resources that span the AI adoption journey, including
role-specific and scenario-specific training that
addresses functional and project needs. Skill building
with Microsoft means learning the foundations of
AI to help business leaders craft strategic AI plans,
giving technical teams the knowledge to prepare for,
implement, and build AI applications with Microsoft’s
AI solutions, and empowering business users with
AI skills to supercharge their productivity and
performance.
A new era of AI has arrived. Start your business’s AI
transformation today with Microsoft Learn, the trusted
source to help your team get skilled up and ready to
power AI transformation with the Microsoft Cloud.
HIGHLIGHTS
As AI transforms the way work is
done, many businesses are struggling
to implement AI solutions due to a
skills gap. A lot of these organizations
lack a structured approach to AI
learning, partition AI to small teams,
and are waiting to engage.
To accelerate AI transformation,
organizations need to take a skillsfirst approach.

  • Take a structured approach
    to AI skill building: Build skills
    based on individual and team
    goals: Understanding AI, Preparing
    for AI, Using AI, and Building AI
    solutions.
  • Upskill across every business
    function—from leadership to IT
    to dev to line of business users.
  • Start with a trusted partner.
    Microsoft is here to help you on
    your AI learning journey. Train
    your employees on AI foundations,
    skills, and Microsoft AI solutions
    with Microsoft Learn at
    learn.microsoft.com/ai.
    Discover how Microsoft
    Learn can help accelerate
    your AI journey
    learn.microsoft.com/AI
    Accelerate AI transformation with skill building 4
    Does your business have the
    skills to transform with AI?
    of companies are
    already using AI.1
    71%
    of companies report that
    a shortage of skilled talent
    is the biggest barrier to
    implementing at scale.1
    52%
    A new era of AI has arrived.
    Start your business’s AI transformation today with Microsoft
    Learn, the trusted source to help your team get skilled up and
    ready to power AI transformation with the Microsoft Cloud.
    ACCELERATE AI TRANSFORMATION WITH A SKILLS-FIRST APPROACH
    Take a structured
    approach to AI skill
    building.
    Upskill across every
    business function.
    Start with a
    trusted partner.
    AI is transforming
    the business
    landscape
    Accelerate AI transformation with skill building 6
    AI is transforming the
    business landscape
    While artificial intelligence (AI) computing dates back
    to the early 1950s, recent advancements have rapidly
    accelerated the development and adoption of this
    transformational technology. In 2015, only 0.71% of
    Russell 3000 companies mentioned AI on earnings
    calls; by 2023, that number was 16.63%.2
    And with the
    recent release of new generative AI solutions—such as
    ChatGPT and Microsoft Copilot—interest in AI is only
    accelerating.
    In 2023, the total market size for AI reached $241.80
    billion and is projected to reach $738.76 billion by
  1. Generative AI alone reached a market size of
    $44.89 billion in 2023, up 90% from the year prior
    ($23.17 billion) and a whopping 692% from 2020 ($5.67
    billion). By 2030, the generative AI market is expected
    to reach $206.95 billion at an annual growth rate of
    15.83%.3
    Part of this momentum is driven by the fact that
    generative AI is fundamentally shifting how we interact
    with computers. AI previously lived in a black box,
    embedded deep in software solutions that couldn’t be
    touched. By contrast, today’s generative AI experiences
    enable anybody to interact with—and benefit from—
    artificial intelligence.
    Today’s generative AI
    experiences enable
    anybody to interact
    with—and benefit from—
    artificial intelligence.
    As a result, generative AI is positioned to be ubiquitous
    across every industry and business function, reshaping
    business cultures and how work gets done. Technical
    teams are using state-of-the-art AI platforms to train
    new models and build AI-enabled tools, while copilot
    AI market growth rate 3
    BILLION U.S. DOLLARS
    2020
    0
    50
    100
    150
    200
    6 11
    23
    45
    67
    88
    110
    132
    157
    182
    207
    2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
    Accelerate AI transformation with skill building
    7
    experiences are helping teams work smarter, boost
    productivity and creativity, and stay connected.
    Leveraging the power of AI, sellers can review sales
    data and predict when a customer is ready to buy, legal
    teams can audit contracts to ensure compliance with
    new regulations, supply chain leaders can analyze ERP
    data to find inefficiencies and optimize processes, and
    so much more.
    According to a recent Microsoft study, organizations
    that adopted generative AI tools experienced an
    18% increase in customer satisfaction, employee
    productivity, and market share, while 70% of Copilot
    users said they were more productive, and 68% said it
    improved the quality of their work.
    4
    As the AI market booms, business leaders are working
    to position their companies to capitalize on the
    opportunities AI presents. According to a recent IDC
    study commissioned by Microsoft, 71% of companies
    are already using AI, and 22% are planning to do so
    within the next 12 months.
    1
    However, despite this
    high interest, AI adoption does not come without its
    challenges.
    of Copilot users said they were
    more productive.
    4
    70%
    Explore Microsoft’s
    apps and services
    microsoft.com/AI
    A skills-first
    approach to
    AI adoption
    Accelerate AI transformation with skill building 9
    A skills-first approach to
    AI adoption
    AI accelerates the skills gap
    For years, organizations have been battling a
    growing skills gap that has had material costs to
    many businesses. Across IT, for example, companies
    report that a lack of skills had significant costs to their
    business, delaying the development of new products
    and services (44.6%), slowing the creation of new
    hardware and software (43.6%), and causing challenges
    meeting quality objectives (43.5%). Additionally, it
    hurt customer satisfaction (40.5%) and led to lost
    revenue (37.5%).5
    While many IT departments have suffered from talent
    shortages, the problem is not partitioned to technical
    skills; almost all departments face talent shortages
    and skill gaps within their teams. Eighty-seven percent
    of companies worldwide reported experiencing skill
    gaps or said they expect to within the next five years.6
    And this problem is only expected to accelerate as AI
    changes the way work is done.
    Despite interest in AI soaring, many businesses feel
    they lack the strategic knowledge, technical skills, and
    solution proficiency to effectively implement AI. Fiftytwo percent of companies report that a shortage of
    skilled talent is the biggest barrier to implementing AI
    Despite interest in AI
    soaring, many businesses
    feel they lack the strategic
    knowledge, technical skills,
    and solution proficiency to
    effectively implement AI.
    at scale,¹ the top cited challenge, while 82% of leaders
    say their employees will need new skills to be prepared
    for the growth of AI.7 Fifty-eight percent of companies
    reported they were already creating plans to upskill
    and reskill their workforce to help overcome the AI
    skills gap,8
    with many more companies likely to follow.
    of companies report that
    a shortage of skilled talent
    is the biggest barrier to
    implementing at scale.1
    52%
    Accelerate AI transformation with skill building 10
    Companies face challenges in
    preparing their teams for AI
    For many businesses, bridging the technology
    skills gap may not be as simple as it sounds; 84%
    of companies listed training existing talent on new
    technology as a major technological and labor
    challenge, with 28% saying it is a significant challenge.9
    Based on Microsoft’s internal research with customers
    and partners, the same trends appear to hold true for
    AI skill building,10 which exposes several key challenges
    businesses are facing with AI training today.
    Lacking a structured approach
    To start, many organizations currently lack a structured
    approach to AI skill building. As a result, they may find
    it difficult to train teams on AI foundations or how to
    properly implement and build. These companies often
    find themselves at an impasse, lacking the knowledge
    to effectively establish use cases with ROI projections
    required for broader adoption and adequately address
    technical requirements, such as those surrounding data
    security.
    Not upskilling across every business function
    The second finding from our research was that many
    organizations partitioned AI to small teams. As a result,
    they were training IT teams but not those building
    solutions or business users. Alternatively, some were
    training business users without training IT on how to
    properly prepare systems and implement. Because AI
    cuts across nearly every team—impacting company
    culture and how work gets done—these businesses
    are quickly finding that small-group skilling is an
    ineffective approach to building broader adoption.
    Waiting to engage
    Lastly, our research showed that many organizations
    are waiting to engage in skilling curricula until they
    have defined approved AI usage. This approach to AI
    skill building has two limitations. The first is that a lack
    of AI skill building limits progress in developing an
    AI strategy, which, in turn, promotes a lack of AI skill
    building. This circular problem results in businesses
    becoming stuck in this cycle, unable to move forward
    on their adoption journey.
    The other challenge companies may face with the
    wait-and-see approach is that employees aren’t
    waiting. In a recent GWI survey, 44% of respondents
    said they use AI at least weekly at work, with nearly a
    quarter (23.7%) saying they use AI at least daily. These
    numbers are even higher for Gen Z employees, nearly
    two-thirds (60.6%) of whom said they use AI at work at
    least weekly, while a third (32.4%) reported using it at
    least once a day. At the same time, nearly half (46.5%)
    reported not feeling comfortable disclosing their use
    of AI to their boss.11 As a result, the lack of a structured
    AI learning program is likely to result in less responsible
    use of AI.
    24%
    10%
    18%
    5%
    Daily AI usage at work 11
    GEN Z
    GEN Y
    GEN X
    BABY BOOMERS
    Accelerate AI transformation with skill building 11
    AI adoption requires a
    skills-first approach
    To ensure that business leaders have the knowledge to
    develop cohesive AI strategies, technical teams have
    the skills to train and deploy new solutions, and line of
    business users have the skills to utilize these new tools,
    companies must take a skills-first approach to AI.
    The shift to a skills-first approach—which emphasizes a
    person’s skills and competencies in addition to degrees,
    job histories, and job titles—is a growing trend as
    businesses seek more effective ways to address the
    challenges of attracting, hiring, developing, and
    redeploying talent. To address the skills gap, 43%
    of companies said they are looking to build internal
    capabilities through skill-building initiatives, while
    24% of companies said they would primarily focus on
    hiring generalists and focusing on adaptability, further
    demonstrating the need to upskill talent.12
    Further supporting a skills-first approach is an
    employee demand to learn new skills. Sixty-one
    percent of employees report that learning new skills is
    important to them.13 Two-thirds of respondents who
    have access to AI tools in the workplace said they are
    interested in receiving training on AI tools to support
    their work, with nearly a quarter reporting they’re very
    interested.14 This high value placed on learning is part
    of the reason that providing learning opportunities is
    the top cited way organizations are working to improve
    retention.15
    of respondents who have access to
    AI tools in the workplace said they
    are interested in receiving training
    on AI tools to support their work.14
    67%
    Shifting to a culture of AI transformation requires
    shifting to a culture of learning with a skills-first
    approach. Businesses looking to lead with learning
    must invest in developing a structured approach to AI
    learning, upskilling across every business function, and
    starting today with a trusted partner.
    Shifting to a culture of AI
    transformation requires
    shifting to a culture of learning
    with a skills-first approach.
    Accelerate AI transformation with skill building 12
    Develop a structured
    approach
    The AI learning journey
    Microsoft Learn has developed a four-stage approach
    that companies can follow to upskill their workforce
    on AI. As businesses and individuals may be at
    different places in their AI journey, these stages are not
    intended to be linear, nor are they predefined paths or
    mandatory steps. These stages have been designed as
    a framework for organizations to discover the training
    resources needed to upskill their teams. Across each
    stage, we have curated role-based training resources—
    ranging from fundamentals to technical knowledge
    to business-user training—that teams can leverage to
    develop their AI skills.
    Using AI
    Discover skills to use
    copilots and maximize their benefits.
    Building AI solutions
    Learn how to build AI experiences into your
    own apps and services.
    Preparing for AI
    Gain essential knowledge to get your
    infrastructure ready to adopt copilots.
    Understanding AI
    Start with a strong foundation. Learn AI
    concepts, definitions, and key terms.
    THE FOUR-STAGE AI LEARNING JOURNEY
    Accelerate AI transformation with skill building 13
    Understanding AI
    Powering your AI transformation with the Microsoft
    Cloud starts with building a strong foundation of AI
    knowledge. Developing a basic understanding of AI
    concepts, such as simple definitions and key terms,
    empowers team members across the organization
    and provides a common knowledge framework
    when developing and deploying AI solutions. When
    everyone across the organization is aligned on what AI
    is, how it works, and what services and technologies it
    includes, your organization will be empowered to take
    full advantage of it and drive greater business success.
    Following our commitment to leading our industry in
    the development of secure and responsible AI, skilling
    content in this stage of your learning journey will also
    help you understand and gain skills in responsible AI,
    including the principles and best practices that ensure
    that AI work is accountable, inclusive, reliable, safe, fair,
    transparent, secure, and respects privacy.
    Preparing for AI
    Organizations need certain skills now to establish the
    infrastructure required to enable and use AI solutions
    successfully. Accordingly, the preparing for AI stage
    entails acquiring the knowledge to successfully
    prepare organizations to onboard copilot experiences
    and build AI apps.
    For example, companies deploying Copilot for
    Microsoft 365 need to know how to properly manage
    their Microsoft 365 tenant and prepare their data for
    Copilot searches—including protecting sensitive data.
    Similarly, deploying Copilot for Security requires teams
    know how to review and refine security operations—
    including knowledge of Microsoft Defender and
    Microsoft Sentinel—to monitor, identify, investigate,
    and respond to threats. Those considering training
    their own machine learning models will need skills
    to build end-to-end analytics solutions focused on
    data engineering and data science, as well as deep
    knowledge of Microsoft Fabric and Microsoft Power BI.
    Using AI
    AI is poised to impact every discipline within the
    organization. We’ve built AI capabilities into the
    Microsoft Cloud solutions customers are already
    using today, helping everyone be more productive,
    more creative, more efficient, and more innovative
    with Microsoft Copilot across every Microsoft Cloud
    experience. To maximize the effective use of Copilot
    and other AI solutions, end users must understand how
    to use them and gain the skills to write good prompts.
    Furthermore, as AI changes the way work is done, it
    has the potential to create a culture shift, particularly
    for business users. Ensuring teams have the knowledge
    and skills to utilize AI effectively will help provide
    alignment as organizations move towards a culture of
    AI transformation.
    Accelerate AI transformation with skill building 14
    Building AI solutions
    Part of what makes Microsoft AI’s apps and services so
    powerful is that they give businesses the flexibility and
    tools to build transformational experiences into their
    own apps and services. We’re making it easy for any
    organization to build and extend AI capabilities into
    new and existing apps and copilot solutions using the
    same open ecosystem stack and AI services Microsoft
    used to create our own Copilot.
    Unlocking this power requires giving team members
    the skills to design and build custom solutions to
    solve unique business problems, whether they’re data
    scientists gaining the skills to create and train machine
    learning models with Azure Machine Learning,
    developers and AI engineers learning how to build
    custom copilot experiences and AI-powered apps
    with Azure AI Services and Azure Open AI, or citizen
    developers gaining the skills to create intelligent
    chatbots with Microsoft Copilot Studio.
    The opportunities to
    leverage AI remain limited
    by only two things: your
    imagination and the skills to
    build your vision.
    The opportunities to leverage AI remain limited by
    only two things: your imagination and the skills to
    build your vision. By successfully training your teams to
    build AI solutions, you can unlock the collective power
    of your organization to develop new and creative
    solutions that will drive productivity and growth.
    Accelerate AI transformation with skill building 15
    Upskill across every
    business function
    A functional approach to
    AI learning
    The ubiquity of AI across the organization requires
    that businesses rethink their skill-building approaches.
    From leadership to IT to dev to line of business users,
    everyone in an organization plays an essential role in
    company-wide AI adoption. Simply upskilling IT is no
    longer enough; to help develop, deploy, and make use
    of new AI solutions, companies must upskill their entire
    workforce in AI. All teams must obtain foundational
    AI knowledge, and every department must build the
    necessary skills to enable AI transformation.
    Simply upskilling IT is no
    longer enough; to help
    develop, deploy, and make
    use of new AI solutions,
    companies must upskill their
    entire workforce in AI.
    Enable AI strategy across leadership teams
    Any successful AI implementation requires a sound
    strategy, and every sound AI strategy is rooted in deep
    foundational knowledge. According to Microsoft’s
    internal research, business leaders driving successful
    AI strategies and adoption in their organizations need
    to develop a strong understanding of AI concepts,
    definitions, and key terms.¹⁰
    In addition to learning foundational AI concepts,
    technical leaders who are leading AI strategy with
    a focus on technology adoption require deeper
    knowledge of how to prepare IT infrastructure. A basic
    understanding of how to prepare infrastructure and
    how copilot experiences work will also help leaders
    understand what is possible with AI so they can better
    develop their short-term strategy and longer-term
    AI visions.
    Business leader
    Leads AI strategy and adoption in an organization.
    IT professional
    Takes care of infrastructure needed to implement, deploy,
    secure, and manage AI solutions.
    Technical leader
    Leads AI strategy and adoption with a focus on technology
    adoption.
    Business user/Functional consultant
    Uses AI technologies, like copilots, or helps implement AI
    technologies.
    Developer/AI engineer/Software
    architect
    Builds AI solutions and apps.
    Citizen developer
    Builds low-code AI apps.
    Data scientist/ML engineer
    Implements data science and machine learning solutions.
    Data engineer/Data analyst
    Implements end-to-end analytics and data engineering to
    prepare for AI solutions.
    AI SKILLS BY ROLE
    Learning AI by role
    aka.ms/LearnAIByRole
    Accelerate AI transformation with skill building 16
    of companies expect increased
    demand for individuals with AI and
    machine learning knowledge.12
    80%
    Prepare IT to enable IT systems
    For many companies, the most significant demands
    for AI skill building fall within technical disciplines, as
    deploying AI solutions not only requires skills that are
    AI-evident but also skills to prepare organizations for
    AI, including security, software management, data
    modernization, and analytics.
    Forty-five percent of businesses reported that
    generative AI and prompt engineering are the areas of
    business that will require the most AI skills, while data
    science and analytics (44%) and platform engineering
    (37%) were other top technical skills that businesses
    feel will be required.16 Additionally, 80% of companies
    expect increased demand for individuals with AI and
    machine learning knowledge, while demand for skills
    related to AI software development and AI-integrated
    IT infrastructure are projected to increase by 59% and
    58%, respectively.12
    IT professionals need to learn how to take care of
    the infrastructure required to implement, deploy,
    secure, and manage AI solutions. Data scientists
    and machine learning engineers need the skills to
    effectively implement data science and machine
    learning solutions, while data professionals, including
    data engineers and data analysts, need the skills to
    implement end-to-end analytics and data engineering
    to prepare and manage their AI solutions.
    Accelerate AI transformation with skill building 17
    Areas of business requiring AI skills 16
    SHARE OF RESPONDENTS
    0%
    10%
    20%
    30%
    50%
    40%
    45% 44% GENERATIVE AI AND PROMPT ENGINEERING DATA SCIENCE/ DATA ANALYTICS
    ENVIRONMENTAL
    SOCIAL
    GOVERNANCE
    DEVELOPMENT
    OPERATIONS
    RESEARCH AND
    DEVELOPMENT
    PRODUCT
    DEVELOPMENT
    LOGISTICS/SUPPLY
    CHAIN PLANNING
    STRATEGIC DECISION
    MAKING
    PLATFORM
    ENGINEERING
    LINE OF
    BUSINESS
    38% 38% 38% 37% 36% 36%
    33%
    28%
    Train developers to build new solutions
    The flexibility of generative AI opens a lot of doors
    for how it can be used. Many companies are already
    developing custom AI solutions to help address internal
    needs, while others are integrating AI into existing and
    new products to drive growth. Thirty-eight percent of
    businesses cited development operations as an area
    that will require AI skills.16
    Developers and AI engineers will require the skills
    to help customize and build new AI solutions.
    Similarly, flexible low-code development platforms
    can empower low-code developers to create new
    applications that address targeted needs.
    Empower AI utilization and use cases across
    the organization
    Capitalizing on the many benefits of AI not only
    requires effective implementation and tools; it
    requires that those tools are effectively utilized by
    line of business users. Accordingly, businesses need to
    train their users on AI fundamentals and how to use
    these new AI solutions, such as copilots, to maximize
    their benefits.
    Because AI cuts across nearly every team, it is not only
    impacting how work gets done but is also creating a
    culture shift for business users. Upskilling all teams is
    essential to ensure organization-wide adoption and
    alignment.
    Explore Microsoft
    AI role-based learning
    recommendations
    aka.ms/LearnAIByRole
    Accelerate AI transformation with skill building 18
    “By offering comprehensive
    curated resources, tools, and
    guidance, Microsoft Learn
    supports you and your team as
    you build the skills necessary
    to execute new AI innovation
    projects and achieve your
    business objectives.”
    Accelerate AI transformation with skill building 19
    Start today with a
    trusted partner
    AI skill-building with Microsoft
    As business leaders begin to explore the market,
    it is easy to become overwhelmed by the rapidly
    growing number of companies in the AI market, and
    responding to the pace of change can be paralyzing.
    Fortunately, starting your skill-building journey
    with Microsoft Learn is an easy decision. Microsoft
    empowers organizations to unlock productivity with
    Microsoft Copilot, build AI capabilities with an open AI
    platform and partner ecosystem, and co-innovate with
    trust with industry-leading responsible and secure AI.
    Furthermore, Microsoft’s AI apps and services integrate
    with the Microsoft tools your team is already using,
    accelerating learning curves and time-to-value.
    Microsoft Learn provides organizations with learning
    content for wherever you are in your AI journey. Roleand technology-based training guide your teams
    through structured learning paths and help them build
    on existing skills.
    Start learning with a
    trusted partner
    Utilize Microsoft’s innovative technology and tools
    Microsoft is empowering businesses to lead in AI with
    solutions that inspire productive, meaningful work,
    increase efficiency and cost savings, and generate
    new business value. From Copilot, which enhances
    productivity and creativity, to solutions like Azure
    OpenAI Service and Azure AI Studio that enable
    custom AI development, Microsoft offers cutting-edge
    innovation backed by the stability of a long-standing
    technology partner.
    Get peace of mind with industry-leading
    responsible and secure AI
    As AI transforms the way business is done,
    organizations must build safety and responsibility into
    their AI journey from the very beginning on a trusted
    and secure cloud. Microsoft has built its reputation on
    security and is committed to the advancement of AI
    driven by ethical principles.
    Leverage a solution that is integrated into the tools
    your team is already using
    To gain the most value from AI solutions, they need
    to integrate with your existing tools and processes.
    Microsoft solutions are designed to work with the tools
    your team already knows and works with. As a result,
    there is a lower learning curve for teams, who will see
    faster time to value and higher impact.
    Microsoft empowers
    organizations to unlock
    productivity with Microsoft
    Copilot, build AI capabilities
    with an open AI platform
    and partner ecosystem, and
    co-innovate with trust with
    industry-leading responsible
    and secure AI.
    Accelerate AI transformation with skill building 20
    Microsoft Learn is your
    AI skill-building partner
    No matter where you are on your AI learning journey,
    Microsoft Learn meets you there. Whether you’re just
    beginning to understand what AI is and how it might
    benefit your organization, you’re ready to use Copilot
    and productivity-enhancing AI, or you’re looking to
    build bespoke AI-powered solutions, we can help you
    reach your goals.
    By offering comprehensive curated resources, tools,
    and guidance, Microsoft Learn supports you and your
    team as you build the skills necessary to execute new
    AI innovation projects and achieve your business
    objectives. Here are some learning tools and resources
    to explore.
    AI learning hub
    AI skill building begins with the AI learning hub, the
    go-to resource for AI learning. In this hub, business
    leaders, business users, and technology professionals
    can find everything they need to gain AI skills in a
    single place. They can explore training by role or
    by technology, options to learn with the support of
    the community or Training Services Partners, and
    recommendations from our team on new topics to
    deep dive into.
    Verifiable AI skills with Microsoft Credentials
    Take your team’s AI skills to the next level with
    Microsoft Credentials, which include Microsoft
    Certifications and Microsoft Applied Skills.
    Certifications offer the flexibility to grow the skills
    needed for critical roles, and Applied Skills offer the
    agility to expand the skills required for key business
    scenarios. Together, they bring verifiable skill sets
    aligned to AI job roles and AI projects, ensuring you’re
    building resilient and adaptable teams that are ready
    to take on new opportunities.
    Explore Microsoft Credentials for AI and find rolebased certifications like Azure AI Engineer or Azure
    Data Scientist, or scenario-based Applied Skills,
    including developing generative AI solutions, training
    and deploying machine learning models, or creating
    analytics solutions with Microsoft Fabric.
    Explore the Microsoft
    AI learning hub
    learn.microsoft.com/AI
    Explore Microsoft
    Credentials for AI
    aka.ms/CredentialsforAI
    Start your AI learning
    journey today with
    Microsoft Learn
    As AI transforms business, it is imperative that leaders prepare their organizations with the knowledge and
    skills to adopt and adapt with AI. By taking a skills-first approach to AI, companies can ensure that their
    business leaders have the knowledge to design effective AI strategies, their technical teams have the skills to
    prepare their IT systems and build powerful AI solutions, and business users are equipped to put AI into action.
    Wherever you are in your AI learning journey, Microsoft Learn can help your team gain the valuable skills
    needed to accelerate your AI transformation.
    Visit the AI learning hub today to start your AI journey.
    Discover how Microsoft
    Learn can accelerate
    your AI journey
    learn.microsoft.com/A