Three ways digital transformation drives small business success

Escape Business Solutions Business Insights and Ideas 

Building your business

If you read the business press, you know that big business has embraced the idea of “digital transformation” to enhance collaboration, improve connections with customers, and increase data security to stay competitive. What you might not realize is that the benefits of digital transformation are available to small businesses, too. In fact, upgrading digital resources in any organization can deliver a force multiplier effect that helps people achieve more every day.

  1. Enabling new ways of working

For many businesses, the COVID-19 pandemic brought about a cultural shift that continues to pay enhanced employee engagement dividends. In fact, in the 2022 Work Trend Index survey, 52% of employee respondents say they’re likely to consider transitioning to hybrid within a year. They also said they’re more likely than before to prioritize well-being over work. In short, they want a better employee experience. With hybrid and remote work now commonplace, many businesses are realizing workplace flexibility can help attract and keep top talent. Supporting this new reality with effective collaboration technology is smart business.

Modern collaboration applications make it possible for workers at any business to meet, share information, and track projects more efficiently. What’s more, they enable small businesses to connect with distant customers and suppliers while avoiding the time and cost of travel. Such enhanced collaboration helped many businesses survive and thrive during office shutdowns and showed business owners and workers that a daily trip to the office wasn’t necessary for a business to stay productive.

  1. Strengthening customer connections

Today’s customers are more sophisticated and demanding than ever. Their ability to research and compare companies they might want to do business with gives them a lot of power.

Increasingly, the first contact businesses have with customers is digital, so being able to capture data about who’s visiting your website, responding to your digital ads, or engaging with your social media is key. By harnessing that data and drawing actionable insights with easy-to-use digital marketing tools or a powerful marketing platform, business owners can shape individualized customer journeys that attract and engage target audiences more effectively and foster deeper business relationships with them.

  1. Reining in cyberthreats

Data security is now among the biggest concerns for small-business owners, and for good reason. Research shows that small businesses make up one-half to three-quarters of ransomware victims, and overall ransomware attacks have risen 300% in recent years.1 Traditional antivirus software is no longer your best defense against the phishing, social engineering, web applications, and mobile malware that today’s cybercriminals use in network attacks. Such cyberattacks aren’t just inconvenient, they’re also dangerous and costly.

Unfortunately, security threats are likely to keep increasing. A recent article from Microsoft found there are now 921 password attacks per second—or 79.5M attacks per day—a data point that has nearly doubled in the past year.2

Small Business Solutions

Get tech solutions, help & guidance to keep your business thriving and growingLearn more

Digitally transforming a business’s approach to security is the best way to protect its data, people, and profitability. Upgrading from traditional antivirus software to an enterprise-grade security solution protects a small business’s apps, data, identity, and devices. That gives owners peace of mind and more time to focus on growing their business.

Simplifying digital transformation

Although digital transformation might sound like a big undertaking for a small business, it’s anything but that. It’s really just the process of empowering people to achieve more using technology. Taking your small business digital will save you time, protect your data, and allow you to focus on what’s most important: your customers.

To get an idea of all the ways Microsoft technologies can support digital transformation in your business, schedule a consultation with a product expert to learn more about the right solutions for your business.

About the author

   The Escape Business Solutions 365 team is focused on sharing resources to help you start, run, and grow your business.

Get started with Microsoft 365

Migrating your files to Azure has never been easier

We pride ourselves on listening to our customers and then building products and partnerships that meet customer needs and enable every application to migrate to Azure. We recognize that migrating Virtual Desktop, Virtual Server, High Performance Compute, Analytics, and many other critical applications requires copying tens of terabytes to several petabytes of file data stored on file servers, NAS appliances, and Object Storage to Azure. Automated, intuitive, and scalable solutions are required to migrate file data between heterogeneous platforms and eliminate the inherent complexity and risk of these projects. Our customers have told us that copying unstructured and semi-structured file data to Azure Blob Storage, Azure Files, and Azure NetApp Files needs to be fast and easy so you can focus on innovating with Azure services.

Today we are announcing the Azure File Migration Program which gives customers and partners in our Solution Integrator and Service Provider ecosystem, access to industry-leading file migration solutions from Komprise and Data Dynamics—at no cost. These solutions help easily, safely, and securely migrate file and object data to Azure Storage.

Azure Migrate offers a very powerful set of no-cost (or low-cost) tools to help you migrate virtual machines, websites, databases, and virtual desktops for critical applications. You can modernize legacy applications by migrating them from servers to containers and build a cloud native environment. Our new program complements Azure Migrate and provides the means to migrate applications and workloads that include large volumes of unstructured file data.

This program offers free software licensing, an onboarding session, and access to the migration solution provider’s support organization. You can review a detailed comparison of the solutions, review the Getting Started Guides for Data Dynamics and Komprise, and watch videos showcasing their functionality. After choosing the solution that best fits your needs, you simply select the appropriate Azure sponsored offer from the Azure Marketplace.

We plan to expand this program going forward to include additional migration ISVs and target storage platforms to support any and every storage migration scenario—subscribe to this blog for updates as we expand the program.

Learn more about the Azure File Migration Program

To learn more about this program, please visit our Tech Community Blog where Principal Program Manager Karl Rautenstrauch has written a post to help you move forward and take advantage of this great offer! You can also learn more about migrating application workloads to Azure by visiting the Azure Migration and Modernization Center.